Top Strategy #2 For Online Marketing

Segment your list to laser-target your customers' desires...

It simply means dividing subscribers and customers into smaller,
more focused groups, according to factors such as:

* Whether they've bought something from you before
* Which products they've bought
* What their specified interests are
* Where they live
* Their age group
* And so on

Then create different mailout promotions for each group that
specifically targets their particular needs.

This strategy can guarantee better promotional results. In fact,
a study from Jupiter Research found that business owners who
segmented their lists according to what customers bought,
where they clicked on the website, and other collected
information improved their conversion rates by up to 355%
— and increased their revenues by an amazing 781%!

However, the study found that only 11% of marketers actually
use this kind of data to segment their list! That means if
you start segmenting your list, you'll get a definite edge
on your competitors.

1. Sort your current opt-in list into highly focused segments
— such as customers who have purchased specific products from
you before, subscribers who have never purchased, new subscribers,
or any other segments you can create based on the information
you have about your existing opt-in list.

2. Then create different mailout promotions for each segment
of your list, so that you target them with highly personalized
messages that speak directly to their wants and needs.

The sooner you start segmenting your list, the sooner you can
start enjoying increased conversion rates and profits!