Friday, March 9, 2007

Email Marketing Vs Microsoft's Outlook 2007--Important News !

If you're using permission-based email marketing be aware !
Microsoft's Outlook 2007 will no longer use MIE to render
HTML.

This is yet another example of Microsoft, making things more
difficult for end users.

At the moment, Outlook uses IE to read HTML messages, and
then switches over to Word when you move over to compose
messages.

But in the case of Outlook 2007 it will use an updated version
of Word to render HTML and compose messages.

The bottom line :
Your email marketing effort can be badly screwed ! So, if you're
one of those who use permission-based email marketing be
sure to keep an eye on your mailouts to make sure Outlook
doesn't screw up your conversion rates!

For more details visit :
Internet News Commentary

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