FTC's (Federal Trade Commission) changes will be in effect
from Dec 1, 2009. Are you ready?
Recently, Jim Edwards did a special interview webinar with
Rich Cleland, Assistant Deputy of Federal Trade Commission
about the changes to FTC advertising guidelines as they apply
to Bloggers, Affiliates, Online Advertisers and Internet Merchants.
This in-depth interview will definitely surprise many and anger
quite a few.
The interview covers:
1. What's changed
2. Affiliate Disclosure
3. Overall Discloser
4. Product Sellers' and Affiliate Managers' Responsibilities
5. Customer Testimonials & Endorsements
6. FTC Compliance Tips
7. Live Case Study Examples
And more...
You can watch the Webinar Video Replay:
The entire FTC Interview
Alternatively, you can download the MP3 Audio
Great information. Thanks to Jim.
Wednesday, November 25, 2009
Driving Traffic with Twitter
Can Twitter Really Drive Traffic?
Since you've joined Twitter, you might be wondering if it can
actually help you drive traffic to your site. At first it can seem
like a daunting proposition, especially if you do not currently
have any followers! However, once you have followers you can
absolutely drive a ton of traffic to your website with Twitter.
The first thing you need to do is gather as many followers as
you can. Please remember that Twitter does have a limit on
this, and you need many people to follow you before you're
able to follow more people. Once you have followers, it is as
simple as putting up a link to your website. People are on
Twitter every single day, and you are likely to get many clicks
to see what you have to say.
That means that when people land on your page, they need to
be intrigued. This will help bring people into your funnel, and
get them interested in your blog or website. Be sure that it is
relevant to the niche your Twitter account is based around.
That way, you'll be getting more targeted prospects who are
interested in what you have to say.
It is basically a numbers game. The more followers you have,
the likelier it is that you will get traffic to your site. That is
why there have been several automated tools developed to
help you get traffic. Some of these will auto follow people for
you, making it so that you do not have to sit there and click
people to follow. This is a great timesaver, but please be aware
that Twitter seems to be cracking down on such methods.
There are also sites that will help you generate content. For
example, one product helps you set up content with Google for
free, and it's completely legal to use! Using highly relevant content
in this way is very hands off and can generate a lot of interest in
the things you have to say. Be sure to keep it a mixture of information,
personal details, and sales messages and you're sure to get a lot of
traffic.
It sort of works at a snowball effect. At first, it can seem slow to gather
these followers that will give you great traffic. Then, the snow ball
slowly builds and you'll have many more followers who are all visiting
your website. This is a great thing that can lead to some great profits
for you.
How to get lots of Twitter followers? Check out:
The Tweet Tank Automated Twitter System
Since you've joined Twitter, you might be wondering if it can
actually help you drive traffic to your site. At first it can seem
like a daunting proposition, especially if you do not currently
have any followers! However, once you have followers you can
absolutely drive a ton of traffic to your website with Twitter.
The first thing you need to do is gather as many followers as
you can. Please remember that Twitter does have a limit on
this, and you need many people to follow you before you're
able to follow more people. Once you have followers, it is as
simple as putting up a link to your website. People are on
Twitter every single day, and you are likely to get many clicks
to see what you have to say.
That means that when people land on your page, they need to
be intrigued. This will help bring people into your funnel, and
get them interested in your blog or website. Be sure that it is
relevant to the niche your Twitter account is based around.
That way, you'll be getting more targeted prospects who are
interested in what you have to say.
It is basically a numbers game. The more followers you have,
the likelier it is that you will get traffic to your site. That is
why there have been several automated tools developed to
help you get traffic. Some of these will auto follow people for
you, making it so that you do not have to sit there and click
people to follow. This is a great timesaver, but please be aware
that Twitter seems to be cracking down on such methods.
There are also sites that will help you generate content. For
example, one product helps you set up content with Google for
free, and it's completely legal to use! Using highly relevant content
in this way is very hands off and can generate a lot of interest in
the things you have to say. Be sure to keep it a mixture of information,
personal details, and sales messages and you're sure to get a lot of
traffic.
It sort of works at a snowball effect. At first, it can seem slow to gather
these followers that will give you great traffic. Then, the snow ball
slowly builds and you'll have many more followers who are all visiting
your website. This is a great thing that can lead to some great profits
for you.
How to get lots of Twitter followers? Check out:
The Tweet Tank Automated Twitter System
Tuesday, November 24, 2009
Twitter For Your Business
Twitter is a great way to catch up with friends in your niche,
get your name out there, and generate business. No matter
what your niche is, there is a way for you to use Twitter to
generate business and traffic.
The first thing you have to realize about Twitter is that it's
not a tool to spam with. You cannot just post affiliate links
and product offers all day long! It is all about building
relationships and gaining the trust of your market.
More people than ever before are using Twitter, thanks to
celebrities like Oprah and Ashton Kutcher. They have gotten
the mass market interested, which is better than ever, since
you'll get far more leads for your business then you have ever
thought possible.
First things first -- you're going to need to set up a Twitter
profile. Choose your username, add a picture, and insert
information about your website. Then, as you gain followers,
they will likely visit your profile and possibly visit your website.
This link back to your website also counts as a back link -- which
is great for search engine optimization purposes.
The next thing you need are followers. Post a link to your Twitter
account anywhere people in your niche might see it. This could be
on your website, in your signature file on forums, and many other
places. One of the easiest and fastest ways to gain followers is to
find a guru in your niche and to follow their followers. Usually
around 50% of those people will follow you back. You can easily get
to know these people, and you know that they will be interested in
your niche since that is how you found them!
Figuring out how personal to be is another issue that some people
are concerned with. You can be as personal as possible if you'd like!
Some people Twitter about what they ate for breakfast, what their
kids are doing, and a variety of other things. This type of thing
humanizes you, but you have to determine if this is something your
market will respond to. Keep in mind that many people are on
Twitter to network with friends, and are not expecting sales messages.
That's why you'll want to casually mention your business, or link to
an article of interest on your site.
Once you get followers into the thousands, business will probably really
pick up for you. You can instantly drive traffic and sales with a small
Twitter message. Nothing could be easier!
Here's a good Twitter System to learn more about using Twitter
for your business:
The Tweet Tank 99% Automated Twitter System
get your name out there, and generate business. No matter
what your niche is, there is a way for you to use Twitter to
generate business and traffic.
The first thing you have to realize about Twitter is that it's
not a tool to spam with. You cannot just post affiliate links
and product offers all day long! It is all about building
relationships and gaining the trust of your market.
More people than ever before are using Twitter, thanks to
celebrities like Oprah and Ashton Kutcher. They have gotten
the mass market interested, which is better than ever, since
you'll get far more leads for your business then you have ever
thought possible.
First things first -- you're going to need to set up a Twitter
profile. Choose your username, add a picture, and insert
information about your website. Then, as you gain followers,
they will likely visit your profile and possibly visit your website.
This link back to your website also counts as a back link -- which
is great for search engine optimization purposes.
The next thing you need are followers. Post a link to your Twitter
account anywhere people in your niche might see it. This could be
on your website, in your signature file on forums, and many other
places. One of the easiest and fastest ways to gain followers is to
find a guru in your niche and to follow their followers. Usually
around 50% of those people will follow you back. You can easily get
to know these people, and you know that they will be interested in
your niche since that is how you found them!
Figuring out how personal to be is another issue that some people
are concerned with. You can be as personal as possible if you'd like!
Some people Twitter about what they ate for breakfast, what their
kids are doing, and a variety of other things. This type of thing
humanizes you, but you have to determine if this is something your
market will respond to. Keep in mind that many people are on
Twitter to network with friends, and are not expecting sales messages.
That's why you'll want to casually mention your business, or link to
an article of interest on your site.
Once you get followers into the thousands, business will probably really
pick up for you. You can instantly drive traffic and sales with a small
Twitter message. Nothing could be easier!
Here's a good Twitter System to learn more about using Twitter
for your business:
The Tweet Tank 99% Automated Twitter System
Wednesday, November 11, 2009
Online marketing, localization, and SEO
Making the foreign language Internet pay
Philadelphia department store pioneer John Wanamaker
famously said, “Half of the money I spend on advertising is
wasted; the trouble is, I don't know which half.”
Indeed, measuring and understanding consumer response to
advertising has always been notoriously difficult, making the
advertising business inherently unpredictable.
Online marketing, in terms of expenditure overtook television
advertising in the UK in 2009, changes this by making it possible
for a business to know exactly what aspect of their marketing
campaign is working. It offers the opportunity to target relevant
customers in a specific and profitable manner, which could only
be dreamt of in the days of traditional advertising.
One of the advantages of online marketing is that it takes many
forms, increasing the opportunities of finding the right customers:
e-mail campaigns, classified adverts, display ads, and search
marketing are just some of the many methods of online advertising.
Online marketing nevertheless retains the fundamental tenet of
advertising - targeting customers in ways which will be of interest
and relevance to their specific needs. There is no easy way of
making an advertising campaign match all the needs of all customers,
but online marketing does enable businesses to know exactly what
certain customers are looking for.
Key to targeting relevant customers successfully is understanding
that, although the internet has made the world a much smaller
place, customers’ needs are locally distinct. This means that a
business needs to appreciate the local, cultural, and linguistic
nature of the market it is targeting. Adapting online marketing
strategies to suit the nature of different markets is the essence
of localization - and language is central to the concept.
Language has always been an essential component of advertising,
which explains why highly-acclaimed writers such as Fay Weldon
and Don DeLillo started off working in the advertising industry.
Customers respond immediately to language; it is the part of
advertising which draws them in and persuades them that a
product is relevant to their needs. It can also make a customer
feel more comfortable and at ease through using everyday
language that the customer is familiar with.
It is easy to assume that English is the lingua franca of the Internet
age and that there is no need to use any other language in online
advertising. However, although the majority of websites are written
in English, over half of all Google searches are in languages other
than English. Moreover, research has shown that customers are
four times more likely to buy from a website written in their own
language. Such figures demonstrate the significance of localization
when it comes to online marketing: when targeting a particular
market, a business should do so in the language of that market -
failing to do so can be counterproductive and a waste of money.
Language is also central to how Google works. When searching for
information, Google’s search engine looks for keywords embedded
in a site’s content. Finding these keywords produces search results
most relevant to the search query. Using Search Engine Optimization
(SEO) helps to push a site to the top of the search results. Again,
localization is important here, and translating keywords directly
from one language to another may not suffice. Even if a correct
dictionary translation is used, users in a target country may use
abbreviations, colloquialisms or another word altogether…which
is why it’s important to research the keywords for each target
market.
With online marketing becoming the leading form of advertising,
it is vital that a business does not get left behind by its competitors.
Instead, the internet makes it possible to get a step ahead of
competitors not only by understanding the needs and demands of
distinct local markets, but also by realizing which half of advertising
actually works.
About Lingo24
Lingo24 is a global translation services provider that also specializes
in website localization. It has over 100 employees based in the UK,
Panama, Romania, China and New Zealand, and a network of 4,000
translators. Its projected turnover for 2009 is $6.2m.
Philadelphia department store pioneer John Wanamaker
famously said, “Half of the money I spend on advertising is
wasted; the trouble is, I don't know which half.”
Indeed, measuring and understanding consumer response to
advertising has always been notoriously difficult, making the
advertising business inherently unpredictable.
Online marketing, in terms of expenditure overtook television
advertising in the UK in 2009, changes this by making it possible
for a business to know exactly what aspect of their marketing
campaign is working. It offers the opportunity to target relevant
customers in a specific and profitable manner, which could only
be dreamt of in the days of traditional advertising.
One of the advantages of online marketing is that it takes many
forms, increasing the opportunities of finding the right customers:
e-mail campaigns, classified adverts, display ads, and search
marketing are just some of the many methods of online advertising.
Online marketing nevertheless retains the fundamental tenet of
advertising - targeting customers in ways which will be of interest
and relevance to their specific needs. There is no easy way of
making an advertising campaign match all the needs of all customers,
but online marketing does enable businesses to know exactly what
certain customers are looking for.
Key to targeting relevant customers successfully is understanding
that, although the internet has made the world a much smaller
place, customers’ needs are locally distinct. This means that a
business needs to appreciate the local, cultural, and linguistic
nature of the market it is targeting. Adapting online marketing
strategies to suit the nature of different markets is the essence
of localization - and language is central to the concept.
Language has always been an essential component of advertising,
which explains why highly-acclaimed writers such as Fay Weldon
and Don DeLillo started off working in the advertising industry.
Customers respond immediately to language; it is the part of
advertising which draws them in and persuades them that a
product is relevant to their needs. It can also make a customer
feel more comfortable and at ease through using everyday
language that the customer is familiar with.
It is easy to assume that English is the lingua franca of the Internet
age and that there is no need to use any other language in online
advertising. However, although the majority of websites are written
in English, over half of all Google searches are in languages other
than English. Moreover, research has shown that customers are
four times more likely to buy from a website written in their own
language. Such figures demonstrate the significance of localization
when it comes to online marketing: when targeting a particular
market, a business should do so in the language of that market -
failing to do so can be counterproductive and a waste of money.
Language is also central to how Google works. When searching for
information, Google’s search engine looks for keywords embedded
in a site’s content. Finding these keywords produces search results
most relevant to the search query. Using Search Engine Optimization
(SEO) helps to push a site to the top of the search results. Again,
localization is important here, and translating keywords directly
from one language to another may not suffice. Even if a correct
dictionary translation is used, users in a target country may use
abbreviations, colloquialisms or another word altogether…which
is why it’s important to research the keywords for each target
market.
With online marketing becoming the leading form of advertising,
it is vital that a business does not get left behind by its competitors.
Instead, the internet makes it possible to get a step ahead of
competitors not only by understanding the needs and demands of
distinct local markets, but also by realizing which half of advertising
actually works.
About Lingo24
Lingo24 is a global translation services provider that also specializes
in website localization. It has over 100 employees based in the UK,
Panama, Romania, China and New Zealand, and a network of 4,000
translators. Its projected turnover for 2009 is $6.2m.
Tuesday, November 10, 2009
Affilorama Premium 2010 Edition
I have just finished reading a report written by online super
affiliate Mark Ling, where he reveals his top 6 super affiliate
millionaire secrets.
This is the best free report I've read in a long time. In fact I
would have happily paid money for this as it contains a lot of
powerful advice.
You can download a copy of it right now as it is only available
for a short time
Also, he included a link to a video where he is speaking live
in-front of over 650 people at a Las Vegas internet event.
You'll want to watch that video too as it is packed full of advice
about:
- How to find profitable niches
- How to get high search engine rankings
- Email marketing secrets
- Pay Per Click Tips
- And lots more.
Mark Ling is the founder of Affilorama -- one of the leading
affiliate and internet marketing training portals on the web.
And they're about to release a completely revamped for 2010
edition of their Affilorama Premium membership.
Affilorama Premium 2010 Edition is a high-quality, content-packed
membership which provides the very latest in affiliate marketing
training, tools and techniques which include:
1. Monthly web-magazine which covers a particular sub-topic of
affiliate marketing in comprehensive detail
2. New monthly content: e.g. webinars and interviews with super
affiliates and web millionaires
3. A full suite of pro-level internet marketing tools:
- PPC Tools
- SEO Tools
- Market Research Tools
- Writing Tools
- Webmaster tools
4. Web Hosting
Affilorama Premium 2010 Edition will be officially launched on
November 24th, 2009.
affiliate Mark Ling, where he reveals his top 6 super affiliate
millionaire secrets.
This is the best free report I've read in a long time. In fact I
would have happily paid money for this as it contains a lot of
powerful advice.
You can download a copy of it right now as it is only available
for a short time
Also, he included a link to a video where he is speaking live
in-front of over 650 people at a Las Vegas internet event.
You'll want to watch that video too as it is packed full of advice
about:
- How to find profitable niches
- How to get high search engine rankings
- Email marketing secrets
- Pay Per Click Tips
- And lots more.
Mark Ling is the founder of Affilorama -- one of the leading
affiliate and internet marketing training portals on the web.
And they're about to release a completely revamped for 2010
edition of their Affilorama Premium membership.
Affilorama Premium 2010 Edition is a high-quality, content-packed
membership which provides the very latest in affiliate marketing
training, tools and techniques which include:
1. Monthly web-magazine which covers a particular sub-topic of
affiliate marketing in comprehensive detail
2. New monthly content: e.g. webinars and interviews with super
affiliates and web millionaires
3. A full suite of pro-level internet marketing tools:
- PPC Tools
- SEO Tools
- Market Research Tools
- Writing Tools
- Webmaster tools
4. Web Hosting
Affilorama Premium 2010 Edition will be officially launched on
November 24th, 2009.
Friday, November 6, 2009
Google Commerce Search launched
Google Commerce Search is Google's newly launched search
solution that helps people more easily find the specific products
they're looking for while online retailers will also benefit from it
by improving the product search on their sites which potentially
can increase sales and reduce bounce rates.
- Enable visitors to find the right products faster
- Filter results by category, price, brand or other attributes
- Provide user-friendly spelling options and synonyms
- Increase website conversions and sales
- Boost or promote chosen products within search results
- Deploy search solution in days, and scale effortlessly
- Customize, track, and optimize performance
Watch this video to learn how Google Commerce Search
can increase your online store's sales and usability with:
More >>>
solution that helps people more easily find the specific products
they're looking for while online retailers will also benefit from it
by improving the product search on their sites which potentially
can increase sales and reduce bounce rates.
- Enable visitors to find the right products faster
- Filter results by category, price, brand or other attributes
- Provide user-friendly spelling options and synonyms
- Increase website conversions and sales
- Boost or promote chosen products within search results
- Deploy search solution in days, and scale effortlessly
- Customize, track, and optimize performance
Watch this video to learn how Google Commerce Search
can increase your online store's sales and usability with:
More >>>
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