more revenue is a goal of most marketers. It makes the bottom
line look better, too.
A software marketer increased conversion rates as much as
280% after putting their landing pages through a multivariate
redesign test. Includes three steps and four important lessons
learned!
Learn from this Case Study by MarketingSherpa:
Maria Colacurcio, VP Marketing, Smartsheet.com, wasn’t satisfied
with a 5%-7% conversion rate for SEM landing pages. She and her
team knew they were missing out on real prospects because they
thought too few were trying out the company’s software.
She said...
- “Getting people to sign up for the free trial has always
been a big step before [prospects] become paying customers.
Basically, we saw three options to converting more people
to the free trial. We could lift our per-click cost and pick up
spend, or we could keep spending steady and try to raise
our conversions.”
on CPC was the answer. Instead, they decided to hone in on
lifting conversions by redesigning their landing pages with the
help of multivariate tests.
Click Here to read the entire case study.
MarketingSherpa, headquartered in Warren RI, USA, researches
what works in marketing via exclusive Case Studies, surveys,
results data analysis and lab tests. The Economist, Harvard
Business School’s Working Knowledge Site, and Entrepreneur.com
have all praised MarketingSherpa.
Tags: how+to+improve+sem+conversions landing+page SEM+Case+Study MarketingSherpa SEM+SEO
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