A nice tip on Adwords from Anik Singal, Founder & CEO of
Affiliate Classroom:
Whether you're promoting an affiliate program or your own
product, using pay per click traffic is almost necessary.
Wait, let me re-phrase that - pay per click traffic is
almost necessary to TEST. Let's be frank, this form of
traffic does NOT work for all niches and businesses.
Also, succeeding with pay per click traffic is not as easy
as just putting up an ad and sending traffic to your main
site.
There are lots of elements involved such as your ad, your
competition, the landing page, and how much you're paying.
Obviously, to discuss all these elements, we'd need to
write a book - however, this particular article is going to
make you an expert on how to pay less than all your
competition and out rank them at the same time.
Google has a unique system of ranking their ads that allows
you to be on the top even if you're paying the least per
click.
How?
Just make sure you have the highest click-through rate on
your ad...
There are two main things you need to do to make sure you
can get to the top while paying the least.
1. Have a killer start - don't be cheap, spend the most in
the beginning.
2. Consistently test your ads to improve your click
through rate.
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#1 - Killer Start
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One of the biggest mistakes people make when they launch a
PPC campaign is that they get cheap in the beginning and
try to start slow.
That's all wrong.
You need to spend the most in the beginning. Go in with a
bang...here are two reasons why.
1. If the strategy just isn't going to work, find out
early and get out - don't waste precious time.
2. More importantly, spend the most on PER click in the
beginning. Why?
If you spend the most on "per click" in the beginning,
that's the only way you can convince Google to put you on
the top. You have no click through record, so you have to
make up for that by spending more.
By spending the most in the beginning, you'll get your ad
on the front page and get quick exposure.
This way you'll quickly build up your click-through record
and can immediately start decreasing your "cost per click"
without losing your spot.
Now, if you had started with a low cost per click, you'd
end up on some page far down, never really get any exposure
and could potentially take weeks/months
before you build up any kind of click through rate.
So, first lesson, start fast - go in with a higher
"per-click" budget. Get in strong and you'll see the best
results.
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#2 - Test, Test!
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The next best way to increase your ad rankings and decrease
your "per-click" costs is to always test new ads.
Google allows you to run two ads at the same time for the
same keywords, they will automatically rotate your ads, one
after the other.
This way you can slowly tweak the headlines, the ad, the
domain name - everything and find what works best.
Always do this and you'll slowly see your click through
rates increase - as your click through rises, you can
decrease your "cost per click" without losing your spot in
the ad.
So, bottom line, even if you're in a niche with a lot of
competition - you can still dominate.
Go in strong, try to get your ad some quick exposure to
build a clickthrough rate fast. Then, quickly start
decreasing your per click costs.
Just a quick word of caution, if you use this strategy,
make sure to actively monitor your Adwords account. ALSO,
make sure you set your daily limit to something you can
afford losing.
You'd be surprised how quickly Google can eat up your
money!
Alright, now you're equipped with some advanced tips on how
to quickly take over a niche in Google.
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This article is written by Anik Singal, an
extremely successful and young internet entrepreneur
and affiliate marketing consultant. Anik has
developed his own affiliate marketing system that
helped him earn over $10,466 in 60 days. Enroll
in his FREE Course today...
Copyright © 2006 Anik Singal
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Tags: pay+per+click+advertising Adwords pay+per+click
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