Some great tips on PPC from PPC expert Emil Paz...
Emil Paz is a co-founder of PPC Bully, a keyword research
and competitive intelligence tool for PPC affiliates.
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If you are running pay per click (PPC) advertising campaigns,
it is important to know how to identify what's working and
what's not in your campaign, so you know how to better
optimize the campaign to get the results you are seeking.
Very often, Internet marketers engage in pay per click
advertising and then overlook the host of tracking tools that
are available for optimizing their campaigns. As a result, many
PPC advertisers are losing money without really knowing the
reason why.
Whether you are marketing your own products or services or
promoting other people's products as an affiliate, positioning is
key in determining your long-term success.
Conversion Tracking
There are many PPC conversion tracking programs available,
such as the feature that is included as part of Google AdWords
accounts. These conversion tracking tools are especially
convenient when you have multiple campaigns running
simultaneously, so you can truly identify what's working and
what isn't, and make the tweaks necessary to make your
efforts successful.
ROI Tracking Tools
ROI (Return on Investment) tracking tools will help you keep
track of sales conversion ratios across a number of search
engines. These tools are especially useful if you are advertising
in more than one PPC search engine.
ROI tracking tools will give you specific information on what ads
and keywords are converting well, where your traffic is coming
from, and what percentage of your clicks actually turned into
sales. Tracking 202 is my preferred ROI tracking tool, and it is
available in a no cost and pro versions.
Some of the best features of ROI tracking tools include:
* Advertising Calculator: Automatically calculate the amount you
are spending on advertising.
* Keyword Conversion: Know exactly what keywords and keyword
combinations are converting into sales.
* Visitor Actions: Track all of the actions of your website visitors,
as well as where your visitors exit your site without purchasing
anything. This can help you identify weak points of your site.
* All Forms of Ad Tracking: Track all of the ads you are using,
from PPC to banner and link placements.
* Visitor Statistics: See statistics and demographics on your
visitors for each ad campaign you're running.
Web Analytics
A web analytics tool will give you more information about the
traffic you're getting from each PPC search engine you work
with, such as number of unique visitors, country of origin, etc.
This tool will provide you with the demographic information
you need to optimize your PPC ads to match your site's audience,
as well as more detailed information about what actions your
visitors take while on your site.
Some of the other features of a web analytics tool include:
* Hit Measurement: Measures how many requests you receive
for a specific web page, so you can determine your most popular
pages.
* Number of Visitors: Track the number of visitors to your website
or specific web page, and view visit trends over time.
* Keywords: See the keywords people are searching on that lead
them to your site.
* Referrals: Track what external links people are following from
other sites to get to your site.
* Click Paths: Receive information on the path that visitors
typically follow when they visit your site, and exactly where
they click.
PPC Competitive Intelligence
There are competitive intelligence tools designed specifically for
"spying" on your PPC ad campaign competitors. They are capable
of locating the keywords that your competitors use, as well as
tracking their landing page results.
This tool is capable of providing the exact ad copy, offers, and
keywords used by competitors' ad campaigns. Some of the best
features offered by these tools include:
* Built-in keyword research tools that generate a complete list
of related keywords once a seed keyword is entered.
* Indicates profitable keywords and phrases.
* Displays ad positioning data.
* Shows exact ad copy used by competitors.
* Reveals the offers used, along with landing page URLs.
* Generates a profitability score to know the value of a particular
keyword.
* Gives you an idea of the number of ads you are competing against
for every keyword.
* Customized data sorting.
* Indicates other keywords your competitor is bidding on.
Many affiliates and Internet marketers recognize the fact that PPC
ad tracking tools are a necessity, and when used properly they can
really help create a successful pay per click advertising campaign.
When used consistently, they can make a huge difference in your
affiliate marketing career.
Tags: pay+per+click PPC+Bully Emil+Paz
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