Wednesday, July 29, 2009

CPA Marketing - A Copy And Paste System?

CPA marketing and other forms of affiliate marketing can
have a tough learning curve, but there is one method of
promoting offers that is about as close as you can come to
"copy and paste."

Sound too good to be true? It almost is, but it’s completely
legitimate, and experienced marketers have been making
fortunes with it for years. What is this mystery technique?
Media buys.

The term "media buys" is far from new. For many years,
it has been used to describe the process of purchasing
advertising in traditional print magazines and newspapers,
or on radio and television. Although these are still perfectly
viable advertising mediums, the Internet is the new hot
commodity in the advertising market, and holds opportunities
for marketers without the deep pockets needed to advertise
elsewhere.

Essentially, "media buys" involve buying banner advertising
space on websites, with the cost depending on the website’s
prominence and traffic, the size of the advertising campaign,
the times at which the banners are to be displayed, and other
criteria. Payment for these ad campaigns is usually calculated
on the basis of "CPM" (cost per thousand impressions),
meaning that unlike PPC, where you are paying each time
your ad is clicked, you are paying a set rate whenever a visitor
sees your ad. Depending on the ad rates, you could end up
getting very cheap clicks.

Traditionally, advertisers have had to pay advertising agencies
to design advertising campaigns for them. However, many
companies with affiliate programs are now providing their
affiliates with pre-made banner ads in various different
standard sizes for free, either directly or through an affiliate
network.

As the affiliate, this means that all you have to do do get
started promoting affiliate and CPA offers with banners is
literally cut and paste a snippet of code. Cut, paste, and
you’re done – no need to wrack your brain to come up with
ad copy, spend hours in Photoshop or write any code.
It has all been done for you.

Of course, just like any other kind of offer promotion, there
are tricks of the trade that substantially increase your odds
of success, and while you can simply jump in and hope for
the best, you are far better off learning from a professional
who has tested and tweaked techniques for maximum profits.
The Zero Friction Marketing course will show you the ins
and outs of media buys and allow you to hit the ground
running with confidence.

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