is a book written by Nigel T Packer.
Nigel T Packer has been working in a marketing role for 20 years
for the public sector, manufacturing and charitable organisations,
Nigel set up his own internet marketing consultancy, Business for
Business.Over the past six years, he has helped hundreds of small
and micro businesses in both the UK and Europe to develop their
Internet business strategy and growth programmes.
In his book, Nigel T Packer guides business owners and managers
through the maze of getting a successful website. He explains the
principles that website owners need to follow to provide the right
service to their customers and to maximize sales, they must:
1. Define the type of website the particular business needs
2. Understand what customers want from the website
3. Analyze problems and defects in their existing website
4. Select the correct keywords to target profitable customers
5. Enable search engines to find the website quickly and rank it
highly
6. Make sure the website is easy to use and accessible to all
7. Research competitors' websites
8. Find the right web developers and communicate effectively with
them and,
9. Test the website thoroughly before it goes live.
Nigel T. Packer takes the reader on an invaluable step-by-step tour
regarding how to optimize a commercial website.
A highly recommended read for all online marketers.
Internet Marketing: How to get a Website that Works for Your Business
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