Business books are a fundamental enterprising skill builder. In this post I'm going to pick 10 of the best books related to online selling business to help save you time searching. Yes, I've read all the books myself over the years. They are all very useful, plenty of stuff to learn from. But you don't have to take my words for it - just go to the "Book Overview Page" to read some of the readers' reviews and see for yourself.
1. Selling Online: How to Become a Successful E-Commerce Merchant by Jim Carroll & Rick Broadhead
Whether you're an individual, an organization, large or small, Selling Online is a perfect resource for learning how to build a successful, profitable, and sustainable online retail business.
In Selling Online, Jim Carroll and Rick Broadhead discuss what makes an online business fail or triumph. From the nuts and bolts of how to build a site to an in depth look at merchant accounts, a systematic business plan walks you through the complex issues of doing business over the Internet.
About Jim Carroll & Rick Broadhead:
Since teaming up in 1994, internationally recognized e-commerce analysts Jim Carroll and Rick Broadhead have played a key role in educating consumers on the Internet, business and new technology. They have co-authored an astonishing 29 books, many of which feature partnerships with prominent Internet and technology firms, including Sprint, IBM, Visa and Excite.
Book Overview Page
2. Selling Online: How to Start a Home-Based Business Selling Used Books, DVD's and More Online by Patrick Leo
Learn how to start a profitable home-based business selling used items online. You will learn: Where to find items to sell online: Where to look for used items to resell, both on the web and in your own neighborhood. Where to find new items to sell online. What to buy and how much to pay: What products you should focus on and what you should avoid. Find the items that sell the fastest, are the easiest to store, and are simple to ship. Where to sell your items online: Detailed instructions on how to sell online without ever owning a website.
About Patrick Leo:
Patrick Leo is an author and professional online seller. Formerly an auditor for a Certified Public Accounting firm, he began selling used items online in 2003. He found selling online to be so profitable that he started a home-based business and has been able to sell from the comfort of his home ever since. He specializes in selling used books, CD's, DVD's, and video games and has sold items on every major sales channel on the Internet; including Amazon.com, eBay.com, Half.com, Alibris.com, and Abebooks.com
Book Overview Page
3. The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs by Paul Galloway
This is not a book about how to make money on the Internet. Instead, it provides the tools and resources you need to implement an online marketing program for any business idea you can come up with.
The Little Black Book of Online Business gives you some of the best, proven resources to help you supercharge your online business. A required reference for anyone doing business online, it's packed with endless resources no online marketer should be without.
About Paul Galloway:
Paul Galloway has spent the last ten years working in online marketing. He currently consults and executes online marketing technology, particularly affiliate propagation and tracking systems for new product launches.
Book Overview Page
4. Selling Online: Beyond eBay by Donny Lowy
Selling Online is based on the advice, experiences, and strategies, that the most successful online entrepreneurs have been using for years to quietly develop online fortunes.
If you have a business you would like to take online, or you already have an online business that you want to grow, or you would simply love to start your own online business, then you will be amazed by the value of the inside information that you will be given.
About Donny Lowy:
Donny Lowy is a recognized and well-respected entrepreneur who has started and operated many successful online businesses. As an online entrepreneur he is sought after for his valuable consulting services which have helped many individuals and businesses take advantage of the lucrative opportunities found online.
Book Overview Page
5. The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online by Gerry McGovern
Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. Named as one of the 100 most influential figures in e-commerce in the UK and Ireland, he has appeared on CNN , CNBC and BBC television and has been featured in numerous print media publications.
Top 5 Tips for Improving Your Website by Gerry McGovern:
- On the Web, content may be king but the customer is dictator. There's one word to describe the web customer: IMPATIENT.
- Traditional marketing and communication is about GETTING ATTENTION. Web marketing and communication is about PAYING ATTENTION. When customers are at your website you already have their attention. Don't waste their time by telling them things they already know.
- Every website has a small set of top tasks what I call the "long neck" that customers expect to complete quickly and easily. The customers' top tasks are often not what the organisation thinks they are, or wants them to be.
- The BIGGEST key to website improvement and efficiency of "long neck" consumer tasks is most often overlooked: companies must do rigorous, methodical and continuous testing! Great web management is based on facts about your consumers, not opinions offered by the smartest people in your company.
- The Web is about doing, not talking about doing. A great website puts task-completion features on the homepage. In Web 1.0 you saw a picture of a hotel room on the homepage of a hotel website. Now, you book your room on the homepage.
Find out more in The Stranger's Long Neck:
Book Overview Page
6. If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity by Rob Adams
If You Build It Will They Come helps you execute the essential actions for any new product offering. Using this book's "Ready, Aim, Fire" framework, you'll:
- Evaluate product ideas
- Gather the right information on competitors
- Find and understand your target audience
- Match product features to market demand
- Determine pricing
- Utilize experts and data
- Prepare the market for your product
- Bring your product to market
About Rob Adams:
Rob Adams is a strategy consultant and venture capitalist, and on the faculty of The University of Texas at Austin's McCombs School of Business. He has been a founder, founding investor, or involved with the IPO or merger and acquisition of more than forty companies, involving the launch of more than 100 new products, representing more than a billion dollars of investment. He is the author of A Good Hard Kick in the Ass: Basic Training for Entrepreneurs
. He has been covered in Business Week, Forbes, Fortune, Money, the New York Times, the Wall Street Journal, and the Washington Post, as well as on Bloomberg Radio, Public Television, and National Public Radio's Marketplace program.Book Overview Page
7. Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping by Philip Graves
Philip Graves, one of the world's leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions.
Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behaviour. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy what we say we will, and how to understand consumers better than they do themselves.
About Philip Graves:
Philip Graves is a consumer behaviour consultant, author and speaker. 20 years observing consumers as a market research manager and research consultant made him aware of a conflict between what people said in research and what they actually did, which led to the introduction of the psychology of shopping into his work. He has advised numerous international businesses, including Comet, ITV, Whirlpool, Dr Martens, New Covent Garden Food Company, Camelot, Virgin Media, Hotpoint and Pepsi. In addition to running his own consultancy business, Shift, Philip is an associate of Frontier Economics.
Book Overview Page
8. Finding Your Niche Can Be a Real Bitch But It Doesn't Have to Be by Kathy Dolbow Doran
An excellent book for you:
- If you're someone who gets inspired by reading other people's success stories.
- If you're someone who knows you have a lot to offer, but has yet to find your calling.
- If you're willing to look at the world as a place of possibility, not as a victim who's had a run of bad luck.
- If you're willing to take a chance of becoming someone who's found their niche.
This book focuses on those people who have found their niche by manifestation. By reading transcribed interviews with people who have discovered their calling, you will begin to view your own situation as one in which there is a world of possibility. Think of the people profiled in this book as your own personal mentors. Each person has a story to tell and one of their stories may resonate with you and propel you to finding your niche. After the interviews, there's a section that highlights one aspect of each interviewee's philosophy. You will be given a chance to apply this data to your own situation to see how it could be used to change your life.
About Kathy Dolbow Doran:
Along the way to discovering her niche, Kathy Dolbow Doran, M.S. was an English teacher, a paralegal, a flight attendant, a writer/producer/hand model in advertising, a curriculum developer, and owner of a business developing training materials for corporations, government organizations and non-profits. She is now happily helping other people find their niche.
Book Overview Page
9. A Quick Start Guide to Online Selling: How to Sell Your Product on e-Bay, Amazon, i-Tunes and Other Online Marketplaces by Cresta Norris
In this book, new media marketing specialist Cresta Norris explains the fundamentals of online selling, the advantages of doing so, what to consider when creating an online shop, and the pitfalls to avoid. She explains online payments, creating an online shop, search engine optimization, pay-per-click advertising, distance selling, online trading, fulfilling customer orders, and planning for e-commerce. She also includes an array of international case studies.
About Cresta Norris:
Cresta Norris is former head of new media content at UKTV, a joint venture between Virgin and the BBC. She has created online content for the marketing arms of the BBC and has also worked for them as a radio producer.
Book Overview Page
10. The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and Online by Kari Chapin
The Handmade Market Place is a fantastic resource full of useful tips and guidelines from top D.I.Y. insiders. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy. The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.
About Kari Chapin:
Kari Chapin has worked in marketing and publicity for a variety of arts and non-profit organizations and managed a retail store featuring artisan goods.
Book Overview Page
Enjoy reading and well wishes for your online selling business!
Tags: Business Books Online Business
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