Monday, January 15, 2007

Top Strategy #3 For Online Marketing

Create profitable strategic alliances to unleash a FLOOD of
new profits...

With the right business partner, you can put your products in
front of new customers and get fresh new products to sell to
your existing customers. You can expand your reach and boost
your profits — talk about a "win-win" situation!

In business, these kinds of partnerships are called strategic
alliances or joint ventures (JV's).

And the great thing is, strategic alliances are ESPECIALLY
effective for online businesses.

So with a bit of research and find a right partner— and then
hit them with an offer they can't refuse!

How to start:

1. Look for potential partners by using the search engines.
Check out any businesses that are trying to sell something to
the same market as yours — something complementary but not
competitive.

2. Use the Alexa toolbar to give potential partners the
"once-over." (Look for a good traffic ranking in particular.)

3. Create joint venture proposals tailored to your list of
potential partners, and make sure you include details about how
they will benefit from the relationship.

4. Contact potential partners personally — with a phone call
or face-to-face meeting.

5. Be sure to look for offline partners as well.

Many established businesses have been able to expand their
product offerings, skills, and expertise through profitable
alliances.

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