Use testimonials to establish your credibility and win over
potential customers
Never underestimate the power of a good testimonial! Posting reviews
and comments from satisfied customers on your website is a terrific
way to increase your credibility in the eyes of visitors and
encourage sales from first-time buyers.
An effective testimonial can convince your reader that your product
really DOES do exactly what you promise — especially if you run a
small business and don't yet have a widespread reputation.
How to gather quality testimonials and benefit from them immediately:
1. If you already have some positive feedback from clients, ask
their permission to include their comments on your site. Try to choose
testimonials that are packed full of concrete benefits that tell your
customers exactly what they can expect to gain from purchasing your
product or service.
Every testimonial should also have a first name, last name,
and location — they help prove the recommendations are coming from
real people.
2. To encourage new testimonials, add a link to your site attached
to a form that allows customers to give you their vote of confidence.
3. Create an autoresponder that contacts your buyers after they've
purchased your product to ask them how they're enjoying it.
4. When customers send you glowing praise in a letter or email,
contact them and ask for permission to add it to your site.
5. If you don't have any testimonials yet, offer your product free
of charge to a group of customers in exchange for their thoughts on
the product.
Once accumulated some good testimonials...
* Put the best testimonials on your homepage.
* Insert some testimonials in the middle of your salescopy.
* Create a page on your site that features only testimonials.
* Put testimonials on each page of your website.
It's really that simple!
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