How To Increase Your Landing Page Conversion Rate

I've three suggestions for you:

1. Personalize your landing page - This is usually done in two
ways:

- by providing a photo of yourself, and/or
- by adding your signature to the bottom of your landing page.

This radically increases visitors' trust. Most people who resist
buying products online do so because they're weary of getting
sucked into a scam by a faceless liar, who wont be around when
they need help or when they need to return the product.
By adding your picture and signature, you can gain visitors'
trust.

2. Use black text on a white layout. Regardless of what others
may tell you, this is one of the simplest ways to make your page
look professional.

3. Offer something for free. This is generally what you will do
if you're using a squeeze page to generate leads: you'll offer a
free report or e-course – and then use that to generate leads,
which you will later upsell or generate revenue via affiliate sales.
Why is this technique so effective? Quite simply because it
allows them to judge your work and ideas before they actually
have to pay for them. Additionally, it builds trust.

Final thought:
You should always guarantee a product. If you sell through
ClickBank, you actually won't have a choice. But if you're using
Paypal or some other payment methods, you will want to make
sure you clearly state that customers can return your product
for any reason within a given period of time after the purchase.

Follow all of these steps and you will significantly increase your
landing page conversion rate.

Tags: landing page, squeeze page, lead capture