Understand The Landing Page System

A complete understanding of the "landing page" system is
crucial whenever you launch an online advertising campaign,
especially when you use pay-per-click advertising.

Another word commonly used for a landing page for the
specific purpose of capturing leads is "squeeze page".
But there's a slight different between the two:

A squeeze page is a page designed to capture names and
email addresses for list building.
To see an example of a squeeze page,
Click Here - See the size of the website and the "opt-in"
form at the bottom of the page?

Whereas a landing page has a lot more content in it--It is
BOTH a "sales page" as well as a lead-capture page because it's
usually incorporated with an "opt-in" form.
To see an example of a landing page,
Click Here - You'll see a "pop-up" which is an "opt-in"
form. And notice the length of the website?

Hence a squeeze page is the SMALLER version of a landing page.

The landing page system provides a uniquely powerful system
through which you can derive profit from multiple streams.
This article will briefly discusses some of those different
streams – and how you can manipulate them.

The landing page is where all traffic is directed to in an ad
campaign. From there, it will have a number of options,
depending on what you want to do. Some marketers suggest
that your landing page should always be an opt-in form.
Others may suggest that it should simply be a salespage.

Whichever the case, the landing page system you create should
include a "one time offer" or "OTO", which will compel your
prospects to take action – subscribe, buy...and so on.

Once they subscribe or buy, the landing page system you create
should then re-route them to a thank you page, which opens up
more means through which you can upsell. One quick way to
upsell is to simply include advertisements on your thank you
page for related products. Here, again, you will want to give
them a OTO.

Also, if you haven't yet asked them to join your mailing list,
this is where you should do it – on your thank you page.
Once they opt-in to your list, you now have a whole new
options you can use in conjunction with the landing page
system to generate revenue.

One such option is selling ad space in your newsletter or ezine.
The more people you have reading your newsletter, the more
you can generally charge for adspace; however, you will want
to avoid overselling to your list to ensure your advertisers
actually make money.

Your next option is to endorse a product as an affiliate.
You can tell your subscribers how someone has just created a
brilliant product – and you can offer it to your subscribers
through an affiliate link. You may even want to use other
products you have has bonuses to give them something extra.

The last and most profitable way in which you can generate
revenue through your newsletter is by creating and selling
your own products to them.

It is important to note that you don't have to use all of
these means to generate revenue; however, the more you use,
the more you earn in general.

Tags: landing page, squeeze page, lead capture