Do you use Google Adwords in your online advertising?
Google Quality Score has received both positive and negative
attention.
Note: Quality Score for Google and the search network is a
dynamic metric assigned to each of your keywords. It's calculated
using a variety of factors and measures how relevant your keyword
is to your ad group and to a user's search query. The higher a
keyword's Quality Score, the lower its minimum bid and the better
its ad position. Visit Google Adwords Help Center to learn more.
WebProNews spoke with Andrew Goodman, the Founder and Principal of Page-Zero Media, about Google’s Quality Score.
He explains Google’s perspective of the Quality Score, but he also
talks about the difficulties people experience with it.
Watch this 7-minute video. Very informative.
All About Google Quality Score From Andrew Goodman
Tags: Google Google+Quality+Score Adwords WebProNews
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