Wednesday, November 25, 2009

FTC's New Internet Marketing, Blogging & Affiliate Advertising Guidelines

FTC's (Federal Trade Commission) changes will be in effect
from Dec 1, 2009. Are you ready?

Recently, Jim Edwards did a special interview webinar with
Rich Cleland, Assistant Deputy of Federal Trade Commission
about the changes to FTC advertising guidelines as they apply
to Bloggers, Affiliates, Online Advertisers and Internet Merchants.
This in-depth interview will definitely surprise many and anger
quite a few.

The interview covers:

1. What's changed
2. Affiliate Disclosure
3. Overall Discloser
4. Product Sellers' and Affiliate Managers' Responsibilities
5. Customer Testimonials & Endorsements
6. FTC Compliance Tips
7. Live Case Study Examples

And more...

You can watch the Webinar Video Replay:

The entire FTC Interview

Alternatively, you can download the MP3 Audio

Great information. Thanks to Jim.

No comments:

Post a Comment