Support Google - Say "NO" To SOPA And PIPA

Hello U.S. Readers,

There are two bills before Congress, known as the Protect IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in the House. Both would censor the Web and impose harmful regulations on American business. Millions of Internet users and entrepreneurs already oppose SOPA and PIPA.

Support Google's efforts to send a message to congress saying "NO" to both of these proposed bills.

Click on this link to sign a petition that will be sent to congress before they vote on January 24th.

https://www.google.com/landing/takeaction/

More about SOPA and PIPA

Google has a powerful voice, and with your help, we can let Congress know to stay out of our business.

Thank You,

Stan

P.S.
If you are a U.S. website or blog owner, please pass this link around and help this petition get even larger.

Wishing you a Happy Christmas and Prosperous New Year

It's that time of the year again...

Christmas... Merry Christmas!

Lots of really nice Christmas songs here...

Just push a button, pick your favorite Christmas songs,
relax and enjoy...







Have a wonderful Christmas and New Year!

Chris Carpenter's Scam Report Revealing Devious Methods

You've most probably heard about how Internet scammers
ripping off innocent people left and right...

Google is going after these scammers and Chris Carpenter
has just released a special report revealing their tactics.

You can download the free report here.

You won't believe the audacity of these guys -- Impersonating
news sites, forging check, charging credit cards erratically to
avoid detection...

These scammers were using Chris' famous eBook Google Cash
to do some of their dirty work.

Over 400 people have left comments (many are insightful and
interesting) at the video where Chris exposes the scammers and
gives away his most famous work for free.

By the way, in one of my recent posts I mentioned that Jim Edwards
did a special interview webinar with Rich Cleland, Assistant Deputy
of Federal Trade Commission about the changes to FTC advertising
guidelines as they apply to Bloggers, Affiliates, Online Advertisers
and Internet Merchants. You may now download the full Interview
Transcript at Jim's site:
http://www.igottatellyou.com/blog/ftc-interview/

Christmas and Holiday Deals at Amazon.com

Christmas is just around the corner! If you need some popular
gift ideas, take a look at the following video:

Visit ChristmasTips.org for more information

Check out some of the Special Deals at Amazon For
the month of December 2009:

1. Windows 7 Netbooks Under Starting $350:
Find the biggest selection of netbooks with Windows 7 Starter in
the Amazon.com netbooks store.

2. Blu-ray Players Under $200:
The high-def experience doesn't have to be expensive. Amazon.com
has Blu-ray players from brands such as LG, Samsung, and Sony
with prices below $200.

3. Great savings on new cutting-edge HP Photosmart Premium
TouchSmart Web All-in-One Printer:
The world's first web-connected home printer powered by touch.
Quickly print movie tickets, maps, coupons, lab-quality photos
and more. All without a computer and now at a very low price.

4. Movies & TV Gift and Boxed Set Sale :
To find that last minute gift without breaking the bank, shop for
Movies & TV Gift and Boxed Set Sale with savings of up to 60%
off select DVD and Blu-ray, from Dec. 2 - Dec. 22, 2009 while
supplies last.

5. Up to 40% Off Kitchen & Home Gifts:
Save up to 40% on perfect gift for everyone on your list, from the
Master Chef to the Home Decorator to the One Who Has It All.
Plus, check out the editor’s picks to discover the hottest gifts
this season.

6. Amazon Kindle Wireless Reading Device: 6” E-ink® Display
with Global Wireless:
Kindle is Amazon’s most wished for, most gifted and #1 bestselling
product. This year, give them what they really want and have it
delivered in time for the holidays!

7. Top Holiday Deals & Frustration-Free Packaging in Toys:
Shop at top holiday deals in Toys and find great savings on toys,
games, puzzles, and more. Also save on toys in Frustration-Free
packaging. Say no to wrap rage- Amazon.com is now offering over
100 bestselling toys, electronics, and household items in easy-to-
open Amazon Frustration-Free Packaging. They’re the same great
products at the same great prices--just less packaging.

8. Bestselling AT&T Phones from $.01 :
Check out the incredible prices on AT&T devices. Upgrade to
bestsellers like the BlackBerry Curve 8900 or the LG Xenon
GR500 Phone for only a penny (with new service plan).

9. Extra Discounts on Magazine Subscriptions:
Magazines make great gifts, and during December some are as
low as $5 after instant discounts including Disney FamilyFun,
Redbook, Country Living and more.

10. Save over 30% off the Canon PIXMA iP100 Mobile Photo Printer:
While supplies last, get the Canon PIXMA iP100 Mobile Photo Printer
for only $169.99—that’s over 30% off! The rugged, compact iP100
Mobile Printer delivers remarkable quality and print-anywhere
portability.

11. Diamond Stud Earrings- Best Deals of the Season:
'Tis the season for diamond studs. For a limited time, shop for best
prices of the season on select diamond stud earrings sold by Amazon.com
--up to 70% off, plus Free One-Day Shipping and special six-month
financing.

FTC Cracks Down on Google Cash Scam

You've heard about all the big fines and how serious an FTC
investigation can be.

What do you think happens when you get 250,000 complaints?

Chris Carpenter addresses the Google Cash scam and gives away
his best and most famous work to clear his name.

And...

On Dec 08, Google.com, in its Official Blog wrote about:

Fighting fraud online: taking "Google Money" scammers to court

What do you think?

Online marketing, localization, and SEO

Making the foreign language Internet pay

Philadelphia department store pioneer John Wanamaker
famously said, “Half of the money I spend on advertising is
wasted; the trouble is, I don't know which half.”

Indeed, measuring and understanding consumer response to
advertising has always been notoriously difficult, making the
advertising business inherently unpredictable.

Online marketing, in terms of expenditure overtook television
advertising in the UK in 2009, changes this by making it possible
for a business to know exactly what aspect of their marketing
campaign is working. It offers the opportunity to target relevant
customers in a specific and profitable manner, which could only
be dreamt of in the days of traditional advertising.

One of the advantages of online marketing is that it takes many
forms, increasing the opportunities of finding the right customers:
e-mail campaigns, classified adverts, display ads, and search
marketing are just some of the many methods of online advertising.

Online marketing nevertheless retains the fundamental tenet of
advertising - targeting customers in ways which will be of interest
and relevance to their specific needs. There is no easy way of
making an advertising campaign match all the needs of all customers,
but online marketing does enable businesses to know exactly what
certain customers are looking for.

Key to targeting relevant customers successfully is understanding
that, although the internet has made the world a much smaller
place, customers’ needs are locally distinct. This means that a
business needs to appreciate the local, cultural, and linguistic
nature of the market it is targeting. Adapting online marketing
strategies to suit the nature of different markets is the essence
of localization - and language is central to the concept.

Language has always been an essential component of advertising,
which explains why highly-acclaimed writers such as Fay Weldon
and Don DeLillo started off working in the advertising industry.
Customers respond immediately to language; it is the part of
advertising which draws them in and persuades them that a
product is relevant to their needs. It can also make a customer
feel more comfortable and at ease through using everyday
language that the customer is familiar with.

It is easy to assume that English is the lingua franca of the Internet
age and that there is no need to use any other language in online
advertising. However, although the majority of websites are written
in English, over half of all Google searches are in languages other
than English. Moreover, research has shown that customers are
four times more likely to buy from a website written in their own
language. Such figures demonstrate the significance of localization
when it comes to online marketing: when targeting a particular
market, a business should do so in the language of that market -
failing to do so can be counterproductive and a waste of money.

Language is also central to how Google works. When searching for
information, Google’s search engine looks for keywords embedded
in a site’s content. Finding these keywords produces search results
most relevant to the search query. Using Search Engine Optimization
(SEO) helps to push a site to the top of the search results. Again,
localization is important here, and translating keywords directly
from one language to another may not suffice. Even if a correct
dictionary translation is used, users in a target country may use
abbreviations, colloquialisms or another word altogether…which
is why it’s important to research the keywords for each target
market.

With online marketing becoming the leading form of advertising,
it is vital that a business does not get left behind by its competitors.
Instead, the internet makes it possible to get a step ahead of
competitors not only by understanding the needs and demands of
distinct local markets, but also by realizing which half of advertising
actually works.


About Lingo24

Lingo24 is a global translation services provider that also specializes
in website localization. It has over 100 employees based in the UK,
Panama, Romania, China and New Zealand, and a network of 4,000
translators. Its projected turnover for 2009 is $6.2m.

Google Commerce Search launched

Google Commerce Search is Google's newly launched search
solution that helps people more easily find the specific products
they're looking for while online retailers will also benefit from it
by improving the product search on their sites which potentially
can increase sales and reduce bounce rates.

- Enable visitors to find the right products faster
- Filter results by category, price, brand or other attributes
- Provide user-friendly spelling options and synonyms
- Increase website conversions and sales
- Boost or promote chosen products within search results
- Deploy search solution in days, and scale effortlessly
- Customize, track, and optimize performance

Watch this video to learn how Google Commerce Search
can increase your online store's sales and usability with:



More >>>

Major Search Engines Made Surprised Announcements

Search Marketing Expo (SMX East NYC – Oct. 5-7, 2009)
revealed a couple of surprises from the major search engines:

1. Google, Yahoo, Bing, and Ask all joined together to allow
users to dictate which of the duplicate pages on their site
they want the search engines to list.

2. Yahoo -- during the "Ask the Search Engines" panel, a
question was raised about the meta keywords tag. The
understanding was that, in the past, Google and Bing have
not supported it, but Yahoo has. But surprisingly Yahoo
announced that they had actually stopped supporting the
meta tag several months ago! This implies that the meta
keywords tool is now dead for all SEO purposes.

Watch the video here:

WebProNews - Surprises Announcements from Search Engines

Tags: duplicate+content meta+tag Google Bing Yahoo Ask SMX+East
WebProNews

New Federal Trade Commission Guidelines - An Internet Earthquake?

Perhaps you've already heard about the news - Federal Trade
Commission (FTC) has just released some new guides concerning
the use of endorsements and testimonials in advertisements.
Anyway, here's the FTC pdf report if you like to read.

Well, I'm not a lawyer or some expert in law or anything of that
sort. So I don't want to make any comments here that may only
make me look silly or stupid. But I do believe this new set of FTC
guidelines will have some serious impacts on people like us
marketing online.

I don't view this as bad news...

In fact this could be the most timely "treat" for those bogus
product owners out there whose sites are full of fake testimonials
and/or software generated earning screenshots! (Know what I
mean?)

What now?

You could do one of the following three things:

1. Study the guidelines and comply with them

2. Give them your middle finger - Ignore them completely

3. Stay on the sidelines - Just wait and see

Personally, I'm going to pick route no. 1 - Try my best to
comply with the new guidelines. It isn't that complicated
in my case as an affiliate marketer anyway.

Need more information? I can point you to a few places where
there are a lot of discussions going on:

1. Chris Crum of WebProNews has an article:
"Potential FTC Fines Raise Big Blogging Questions"
A lot of people are commenting.

2. Jeff Jarvis of BuzzMachine wrote:
"FTC regulates our speech" (Ah...I love this one).
Google's Matt Cutts is in the discussion too.

3. Frank Kern (Mass Control) sent me an email today about his
new blogpost "FTC Declares Shenanigans On All Kinds Of Stuff!"
Like that too.

Take care and good luck!

Niche Socializer - Your Path To Social Marketing Wealth

In recent years, "social networking" has swept the Internet
like a storm...

I’m sure you’ve heard of sites like Facebook and MySpace.
They’re known as social networking sites. They let people
form an online community to share information about stuff
they care about.

That’s great, but what really counts for Internet marketers
is that communities of people who are passionately interested
in something can be a gold mine… if you can figure out a way
to market to them without turning them off.And that potential to
turn people off has been a real road block for people who try to
marketing to communities, using what’s called social marketing.
Sites like MySpace will flat-out run you off. There are some
social networking sites that won’t, but the downside is that they
can change the rules at the drop of a hat and cut off your income
stream. Not good.Until now, setting up your own social networking
sites has been like twisting yourself into a pretzel.

Enter Niche Socialize - A comprehensive software package
which allows users to build their very own social marketing niche
websites in a rigorous and individually-tailored way complete
with numerous monetization opportunities -- which means that
as the community grows so does these user's incomes!

This is going to change everything. ..

Why?

Because it makes setting up profitable community sites a breeze!

The Niche Socialize software was built by a team commissioned
by two experienced Internet marketers (Andrew X and Steven
Lee Jones). They wanted a platform that would make it easy to
set up a community site in any niche they chose. Boy, did they
succeed.

Niche Socialize is a joy to use. Wizards walk you through setting
everything up. And you can create some dazzling sites, with all
the bells and whistles. I’m talking about built-in forums, integrated
business directories, and professional sign-up features that make
you look as good as Facebook. You name it, you can do it.

So you don’t have to worry about creating a site you won’t be
proud of. That might actually be tough to do with Niche Socializer.

But again, what really counts is the money you can make with this
platform, and that’s where Niche Socializer really shines.

It’s clear that Andrew and Steven had monetization in mind from
the get-go, because it’s extremely natural to build in multiple
income streams.

It starts with the ultimately flexible membership features.
They’ve hit a home run here. You can set up free trial periods,
different membership levels, flexible charges, just about anything
you can imagine. But it doesn’t stop there.

You can, for example, set up your own classified ads section and
charge your members to post ads.

Or you can build in ad rotation on your pages so your members
will see unobtrusive, context-sensitive ads they’ll love.

You can even sell your own products from within your site.
The eCommerce module makes that so easy you won’t believe it.

And you’ll own every site you create (you can set up three
included in the purchase price, and more for a small member rate
after that). Each and every site is 100% your own, and you can
even resell them if you want.

Best of all, Niche Socializer integrates seamlessly with PayPal
and 2CheckOut, two of the most popular (and easiest) payment
processors on the web.

It’ll take you just five minutes to install the software. Then all
you have to do is configure it. And they make that easy as well.

They include top-notch video training on everything from
installing Niche Socializer to how to use email marketing to
squeeze maximum profits out of your membership. The quality
is excellent.

Even better, their support is phenomenal. They don’t just leave
you hanging after you buy.

They give their own members ongoing webinars where they
answer submitted questions, and they give real tech support
when you need it via an email. You can submit your support
tickets 24/7, and you’ll get a real response, from a live human
being, usually within 24 hours.

I can’t imagine a better, more comprehensive, more administrator
-friendly tool to let you jump on the social networking wave.

What’s more, they’ll let you prove that to yourself. You can try
Niche Socializer for a month and prove you can make it work
for you.

I can’t recommend this strongly enough if you’re interested in
making money from social networking.

Niche Socialize Official Launch Information:

Launch Date has been scheduled on Tuesday, April 7th, 2009
at 12pm EST.

Watch the Niche Socializer Videos Here

Tags: Niche+Socializer social+marketing social+networking Andrew+X Steven+Lee+Jones

Landing Page Tips Part 7 : Increasing Your Landing Page Conversion Rate

There are three major ways in which you can maximize your
landing page conversion rate. All landing pages created by
professionals usually include these three elements:

First: Through personalization - This is usually done
1. By providing a photo of yourself
2. By adding your signature to the bottom of your landing page.

This radically increases visitors' trust. Most people who resist
buying products online do so because they're weary of getting
scammed by a faceless liar, who wont be around when they
need help or when they need to return the product.
By adding your picture and signature, you can gain visitors'
trust.

Second: By using black text or a white layout.
Regardless of what anyone tells you, this is one of the easiest
ways in which to make your page look professional, rather
than pathetic or desperate.

Third: By offering something for free. This is generally what
you will do if you're using a squeeze page to generate leads -
you'll offer a free report or five-day course – and then use that
to generate leads, which you will later upsell or generate revenue
from via affiliate sales.
Why is this technique so effective?
Quite simply because it allows them to judge your work and ideas
before they actually have to pay for them. Additionally, it builds
trust.

In addition to the above three general ways in which to increase
your conversion rate, you should always guarantee a product.
If you sell through Click Bank, you actually won't have a choice.
But if you're using Paypal or some other check out program,
you will want to make sure you clearly state that customers
can return your product for any reason within a given period of
time after the purchase.

Follow all of these steps and you will significantly increase your
landing page conversion rate.

Stay tuned for Part 8.
Click here to read Part 6

Tags: landing+pages tips+for+building+landing+pages landing+page+seo

Landing Page Tips Part 6: Driving Traffic to Your Landing Page

Driving traffic to your landing page – it sounds easy,
doesn't it? Well, it's not. And no matter how great your
landing page is, it wont matter if no one ever reads it.
Furthermore, if everyone in the world other than your
target audience reads it, it also wont matter. This is
why you need to find media through which you can drive
targeted visitors to your landing page.

One way in which you can drive traffic to your landing
page is through natural search engine optimization.
This is the slowest process, but it is also one of the
best ways to ensure a continually-increasing stream of
traffic over time.

Generating natural search engine traffic generally entails
getting links to your site. While reciprocal linking was
once the best strategy, experts now believe that major
search engines are devaluing reciprocal links in favor of
one-way links and triangular links (which search engines
can't really detect).

Another way in which to get natural search engine traffic
is by optimization your website for certain keyphrases.
You can do this by creating pages that specifically focus
on one keyword on your given niche. You can then set the
page extension to that keyword and optimize the content
at a 1.5% density for that keyword. You will also want to
use it in header and title tags.

Now, in addition building natural search engine traffic,
you will want to consider using pay per click advertising.
You can do this by opening an account with Google Adwords.

As mentioned earlier, successful Google Adwords campaigns
do two things: they group keywords into multiple, small,
related groups – and they send leads to multiple, tweaked
landing pages.

This means you will have to start with some careful
keyword research; and you will then have to alter your
landing pages to match that research.

These are some of the most commonly used tools for driving
traffic to a landing page; however, they are not always
the most effective.

So far, I've discussed driving traffic to your landing
page using pay per click advertisement and natural search
engine optimization. Now, both of those methods can be
effective, but they both usually have rather high
barriers to entry and require a lot of work.

Luckily, you do have another option: human connections.
And this is where most Internet marketers fail.
They don't realize the power of human connections because
they are so caught up in the idea of making transactions
and collecting massive checks without having to deal with
customers and clients.

One quick way to get traffic through human connections
is a joint venture (JV). You can enter into a joint
venture by compiling a list of possible “partners” --
or people who might be able to assist you in some
mutually-beneficial way. This list might include other
list owners in your niche, site owners in your niche,
and experts.

There's only one important thing you should keep in mind
when contacting joint venture partners – and that is to
make it as quick, easy, and beneficial for them as possible.
If they have no incentive for doing it, they probably wont
even reply to you. And if it isn't easy, they'll accept
other joint venture offers over yours.

Another way in which you can drive traffic to your landing
page is through blog and forum posting; however, it is
important that you do not spam, as many businesses do.
Instead, actually participate on the forum, provide people
with something of value; and, after a while, post your
product in your signature – and try to network with people
on the forum who work in similar fields.

Your approach to blog posting should be similar. Include
a signature file that links back to your landing page,
but don't spam. Instead, post useful comments.
This is not only more ethical, but it is plainly more
effective. Spam gets deleted. Good comments get praised,
inducing people to follow your link and check out your
products.

Part 7 to follow...
Click here to read Part 5

Tags: landing+pages tips+for+building+landing+pages landing+page+seo

Landing Page Tips Part 5: How to Write a Landing Page that Converts

Most people have no idea how to write a landing page that
converts. Instead, they slop together elements that they have
seen used in other landing pages – but usually do not put them
together in the same way the owner of the successful landing
page did.

One major problem is copy. And that's fine. Not everyone is
going to be an excellent writer – nevermind a copywriter.
But as someone selling a product or trying to build a list, it is
important that you know your strengths and weaknesses –
and that you either spend the time to overcome them or hire
someone else to do it for you.

With copywriting, for instance, it is important to use a mix of
compelling sales points with powerful psychological triggers.
Most people who create a salespage miss either one or both of
those elements.

For instance, they might concentrate so much on building hype
that they don't actually explain what solution they are providing
– and for whom they are providing it. If I don't have a specific
problem that your product solves, why would I buy it? I wouldn't.

Now, if they fail to sprinkle in psychological triggers, such as
“scientifically proven,” “guaranteed,” and “shocking,” no one will
feel compelled to continue reading, as the benefits will have a
low or average perceived value.

In addition to these two problems, some salespages lack coherency
and direction. The copy looks amateurish and it doesn't slowly
grind forward, breaking down the visitor's resistance to the sale
– and compelling him or her to buy more and more at each sales
point.

Additionally, if there aren't multiple calls to action – another
form of psychological trigger – then a potential visitor might
never feel compelled enough to pull out his or her credit card
on the spot and make the purchase.

In addition to careful copywriting, there are other important
things you must take into consideration when writing a landing
page that converts. For instance, it is important to build a
compelling case for a time-bound offer.

Now, this doesn't mean you have to invent fake deadlines and
constantly revise them each week. This is a good way to guarantee
your complete loss of credibility in the shortest amount of time
possible.

However, when planning your copy, you will want to make sure
that you constantly urge the reader to act immediately by
inserting a number of “calls to action,” as I've mentioned
previously.

You may want to consider using fly-ins or pop-ups to create
more urgency – or to make a time-bound offer. Perhaps you can
use a countdown to build urgency (i.e., when someone arrives
at your landing page, they have five minutes to purchase the
product at the lowest price).

Now, if you're creating a squeeze page, you might want to
employ slightly different tactics. Rather than building a
compelling case with multiple triggers and calls to action
over the course of 1000 words, you may want to simply
condense that all into a compelling headline and one paragraph
of “benefits.”

For a completely free-to-join squeeze page, you more than
likely wont have a considerable amount of resistance to
joining, unless the visitor:
1. Doesn't see any benefits, and
2. Suspects that you will sell their email address to spammers.

Both of these problems are relatively easy to overcome.
In your headline, simply state the exact benefits they will
receive for joining – as always, mixing in psychological triggers.
In your first paragraph of copy, give them a compelling reason
to join now (i.e., the price might go up, the list might become
private, you'll get this amazing report).

Now, to overcome the second problems, simply include a short
line under your opt-in form that explains that you will not –
under any circumstances – spam them or sell or give away their
email address and name.

Part 6 to follow...
Click here to read Part 4

Tags: landing+pages tips+for+building+landing+pages landing+page+seo

Landing Page Tips Part 4: Planning Your Landing Page Theme

Perhaps the most important part of creating a landing page is
planning your landing page theme. How you select your theme,
of course, will all depend on how you plan to generate traffic.

If you decide to generate traffic through search engine
optimization, planning your landing page theme will entail
finding phrases within your niche which have a high demand
(aggregate search value) and a low supply (small amount of
competing sites) and then creating multiple landing pages,
each which is optimized around a different phrase.

If, on the other hand, you decide to generate traffic through pay
per click (PPC) programs, such as Adwords, planning your landing
page theme will again entail tuning a number of different pages to
fit the keywords you are purchasing.

This is actually where most people fail when they create a landing
page: they don't tune it to fit a specific audience. For instance,
in the case of a squeeze page for a newsletter, they might start a
newsletter about toys, but they only create one landing page and
send all traffic to it. This is a big mistake.

Chances are, if you create a quality product or newsletter, it can
benefit a number of people. So why not communicate the exact
benefits they will derive from subscribing or buying? If, for
instance, you have a newsletter about legos and toy blocks, so you
group it under the loose heading of “toys,” a visitor who is looking
specifically for information about either legos or toy blocks will
click off your page if they don't see the direct connection to the
exact topic for which they were searching.

Instead, you will want to setup a page centered around legos and a
page centered around toy blocks. On each page, you will want to
communicate the specific benefits to joining the list for each of
those groups of visitors.

Going one step further, in addition to planning your landing page
theme, if you are creating a landing page for a newsletter, you may
also want to segment your list, so you can send information
specifically about legos to those who request it – and information
about blocks to those who request it.

Stay tuned for Part 5.
Click here to read Part 3

Tags: landing+pages tips+for+building+landing+pages landing+page+seo

Landing Page Tips Part 3: What You Need Before Getting Started

Before you get started building your landing page, you will need
a number of things to:

1. Make your offer actually have a point, and

2. Facilitate the creation of your landing page

One thing you absolutely must have before you get started is
an autoresponder. Without any autoresponder, you are tossing
potential bags of money in the garbage. Rather than creating a
relationship with customers and potential customers – and giving
yourself the opportunity to attempt future upsales -- you're
allowing them to leave and never return.

The only autoresponder I've been using for years is
Getresponse.
It works very well for me. Check it out.

In addition to an autoresponder, you will need to have an actual
offer that people want to buy. You may want to develop a product,
such as an ebook or a piece of software. If you don't have the
skills to do either, you can always hire a professional to do it
for you through elance.com or guru.com. You will then either
want to sell this product and attempt to get subscribers from your
thank you page – or you will want to get subscribers by offering
the product for free.

Another thing you absolutely must have before you get started is
a check out service. You may want to consider Google Check Out,
Paypal, a Shopping Cart Service, Click Bank, Sale Flurry, or
2 Check Out. All of these services will allow you to make
transactions quickly.

One other thing you must have before you get started is a set of
graphics, which usually includes a graphic header, a check out
button, background wallpaper, and a decent picture of yourself.
You can probably provide the picture of yourself, but you might
want to hire a professional to do the rest.

You will also need before you can get started on your landing page
is some way in which to create a realistic signature.
http://www.vletter.com is probably your best bet; but, if you're
on a budget, you may want to opt for simply using a wordprocessing
program.

Stay tuned for Part 4.
Click here to read Part 2

Tags: landing+pages tips+for+building+landing+pages landing+page+seo

Landing Page Tips Part 2: The Landing Page System

The landing page system provides a uniquely powerful system
through which you can derive profits from multiple streams.
I'll briefly discuss some of the different streams – and how you
can manipulate them.

Let's start with the landing page itself: all traffic is sent to the
landing page. From there, it will have a number of options,
depending on what you have given them. Many marketers suggest
that your landing page should always be an opt-in form. Others
will suggest that it should simply be a salespage.

Whether it's a free newsletter or a product for sale, the landing
page system you create should include a “one time offer” or
"oto" which will compel them to take action – subscribe, buy, etc.

Once they subscribe or buy, the landing page system you create
should then re-route them to a thank you page, which opens up
more means through which you can upsell. One quick way to
upsell is to simply include advertisements on your thank you page
for related affiliate products or for your own products. Here, again,
you will want to give them a one-time offer.

Also, if you haven't yet asked them to join your mailing list, this
is where you should do it – on your thank you page. Once they
opt-in to your list, you now have a whole new options you can
use in conjunction with the landing page system to generate
revenue.

One such option is selling ad space in your newsletter or ezine.
The more people you have reading your newsletter, the more you
can generally charge for adspace; however, you will want to avoid
overselling to your list to ensure your advertisers actually make
money.

Your next option is to endorse a product as an affiliate. You can
tell your subscribers how someone has just created a brilliant
product – and you can offer it to your subscribers through an
affiliate link. You may even want to use other products you have
has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue
through your newsletter is by creating and selling your own products
to them.

It is important to note that you don't have to use all of these
means to generate revenue; however, the more you use, the more you
earn in general.

Stay tuned for Part 3.
Click here to read Part 1

Tags: landing+pages tips+for+building+landing+pages landing+page+seo

Landing Page Tips Part 1: An Introduction to Landing Pages

This is Part 1 of a 8-part Landing Page Tips I''ll be posting
from today for your reference...

A landing page, is the page that appears when a site visitor clicks
on an advertisement or a search-engine result link. The page
usually displays content that is a logical extension of the
advertisement or link, and that is optimized to feature specific
keywords or phrases for indexing by search engines.

A landing page can do one or more of the following things:

* Get a visitor to click

* Get a visitor to purchase

* Get a visitor to grant you permission to follow up by emails,
through registration of course.

* Get a visitor to pass words to others, for example, tell a friend

* Get a visitor to give you some sort of feedback regarding your
products/services.

Before you attempt to build a successful list or create a powerful
salespage, you will want to start with a rigorous introduction to
landing pages. In stark contrast to undifferentiated, unfocused
home pages, landing pages focus specifically on capturing leads for
a newsletter or making sales for a specific product – and make no
attempt to give visitors a different option.

Another word which is used for a landing page when it functions
for the specific purpose of capturing leads is “squeeze page.”
A squeeze page is a page designed to get names and email addresses.
Usually, however, a squeeze page is usually a smaller type of
landing page, which usually has an opt-in form in sight when the
page loads.

So what is important to learn in an introduction to landing pages?
First, it is important to recognize that all successful marketers
use these. If you plan to sell a product over the Internet, you will
want to use one, too, rather than relying on sidebar opt-in forms
and unfocused pages that do not convey a single point and a single
call to action.

Another important thing you will want to take away from this
introduction to landing pages is that every landing page contains
the same parts and is focused on a SINGLE goal – getting the
visitor to become a subscriber or buyer.

These parts are as follows:
- An opt-in form (or sales prompt),
- A brief or lengthy introduction, a picture of the list/product
owner,
- The signature of the list owner, and
- A call to action (or multiple calls to action).

Determining which model will work best for you can simply only be
done through testing. While many boast a conversion and attribute
it to the shortness of their introduction (many will be one short
paragraph), otherwise will boast a high conversion rate because they
use lengthy, thorough, and compelling copy.

Stay tuned for Part 2.

Tags: landing+pages tips+for+building+landing+pages landing+page+seo

A Tribute to Opera Super Star - Luciano Pavarotti

This is an off-topic...
It has nothing to do with internet marketing or making money
online...
Being an avid lover of opera, I just want to take a moment to
convey my deepest condolence to Luciano Pavarotti
who passed away today, September 06. He was 71.

Pavarotti had been diagnosed with pancreatic cancer last year
and underwent further treatment in August.

He was known as the "King of the High C's" for the ease with
which he tossed off difficult top notes.

Personally I prefer Pavarotti's performances/recordings during
the earlier part of his career, between 1970's to early 1990's.
Nevertheless, the unforced beauty and thrilling urgency of
Pavarotti's voice has inarguably made him the ideal interpreter
of the Italian lyric repertory.

It was the second monumental loss in the opera world in recent
months. American soprano Beverly Sills, whose widespread
popularity mirrored Pavarotti's, died July 2 at her home in
New York. She was 78 and suffered from cancer.

Rest In Peace, Maestro Luciano Pavarotti.

"Nessun Dorma" from Puccini's "Turandot"

Tags:
Luciano Pavarotti
opera
tenor

A Tribute To My Favorite Soprano, Beverly Sills...Remembering You...Always...

A sad day....
My favorite soprano died...
News was out 3 hours ago from Reuters, L.A.,
- Beverly Sills, the world-renowned soprano who became
the most popular opera singer in America in modern times,
died on Monday evening in New York from inoperable
lung cancer.

Sills, 78, died at her home in New York after being
released from hospital on Friday where she was being
treated for a broken rib.

Sills rose from the ranks of sopranos to become a great
American diva in the 1960s and 1970s, and expanded her
career beyond performing to run two major opera companies
-- the Metropolitan Opera and the New York City Opera.

Beverly sings :

"The Merry Widow"...
http://youtube.com/watch?v=cv7zBzObsH8

"La Traviata"...
http://youtube.com/watch?v=I-AcsT9LRII

Beverly Sills sat on the Board of Directors at Warner Bros
during the 80's where I worked as General Manager to one of
its overseas subsidiary.

Tagged :
Beverly Sills
soprano
Metropolitan Opera