I stumbled upon an excellent video...
Google's Chief Economist, Hal Varian, explains the AdWords
Ad Auction and how your maximum CPC bid and quality score
determine how much you pay for a click on Google.com.
You must not miss this video if you want to REALLY
understand Google Quality Score!
Introduction to the Google Ad Auction
Enjoy!
Tags: Google+Ad+Auction quality+score Hal+Varian
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