Most people have no idea how to write a landing page that
converts. Instead, they slop together elements that they have
seen used in other landing pages – but usually do not put them
together in the same way the owner of the successful landing
page did.
One major problem is copy. And that's fine. Not everyone is
going to be an excellent writer – nevermind a copywriter.
But as someone selling a product or trying to build a list, it is
important that you know your strengths and weaknesses –
and that you either spend the time to overcome them or hire
someone else to do it for you.
With copywriting, for instance, it is important to use a mix of
compelling sales points with powerful psychological triggers.
Most people who create a salespage miss either one or both of
those elements.
For instance, they might concentrate so much on building hype
that they don't actually explain what solution they are providing
– and for whom they are providing it. If I don't have a specific
problem that your product solves, why would I buy it? I wouldn't.
Now, if they fail to sprinkle in psychological triggers, such as
“scientifically proven,” “guaranteed,” and “shocking,” no one will
feel compelled to continue reading, as the benefits will have a
low or average perceived value.
In addition to these two problems, some salespages lack coherency
and direction. The copy looks amateurish and it doesn't slowly
grind forward, breaking down the visitor's resistance to the sale
– and compelling him or her to buy more and more at each sales
point.
Additionally, if there aren't multiple calls to action – another
form of psychological trigger – then a potential visitor might
never feel compelled enough to pull out his or her credit card
on the spot and make the purchase.
In addition to careful copywriting, there are other important
things you must take into consideration when writing a landing
page that converts. For instance, it is important to build a
compelling case for a time-bound offer.
Now, this doesn't mean you have to invent fake deadlines and
constantly revise them each week. This is a good way to guarantee
your complete loss of credibility in the shortest amount of time
possible.
However, when planning your copy, you will want to make sure
that you constantly urge the reader to act immediately by
inserting a number of “calls to action,” as I've mentioned
previously.
You may want to consider using fly-ins or pop-ups to create
more urgency – or to make a time-bound offer. Perhaps you can
use a countdown to build urgency (i.e., when someone arrives
at your landing page, they have five minutes to purchase the
product at the lowest price).
Now, if you're creating a squeeze page, you might want to
employ slightly different tactics. Rather than building a
compelling case with multiple triggers and calls to action
over the course of 1000 words, you may want to simply
condense that all into a compelling headline and one paragraph
of “benefits.”
For a completely free-to-join squeeze page, you more than
likely wont have a considerable amount of resistance to
joining, unless the visitor:
1. Doesn't see any benefits, and
2. Suspects that you will sell their email address to spammers.
Both of these problems are relatively easy to overcome.
In your headline, simply state the exact benefits they will
receive for joining – as always, mixing in psychological triggers.
In your first paragraph of copy, give them a compelling reason
to join now (i.e., the price might go up, the list might become
private, you'll get this amazing report).
Now, to overcome the second problems, simply include a short
line under your opt-in form that explains that you will not –
under any circumstances – spam them or sell or give away their
email address and name.
Part 6 to follow...
Click here to read Part 4
Tags: landing+pages tips+for+building+landing+pages landing+page+seo
Friday, April 11, 2008
Thursday, April 10, 2008
Landing Page Tips Part 4: Planning Your Landing Page Theme
Perhaps the most important part of creating a landing page is
planning your landing page theme. How you select your theme,
of course, will all depend on how you plan to generate traffic.
If you decide to generate traffic through search engine
optimization, planning your landing page theme will entail
finding phrases within your niche which have a high demand
(aggregate search value) and a low supply (small amount of
competing sites) and then creating multiple landing pages,
each which is optimized around a different phrase.
If, on the other hand, you decide to generate traffic through pay
per click (PPC) programs, such as Adwords, planning your landing
page theme will again entail tuning a number of different pages to
fit the keywords you are purchasing.
This is actually where most people fail when they create a landing
page: they don't tune it to fit a specific audience. For instance,
in the case of a squeeze page for a newsletter, they might start a
newsletter about toys, but they only create one landing page and
send all traffic to it. This is a big mistake.
Chances are, if you create a quality product or newsletter, it can
benefit a number of people. So why not communicate the exact
benefits they will derive from subscribing or buying? If, for
instance, you have a newsletter about legos and toy blocks, so you
group it under the loose heading of “toys,” a visitor who is looking
specifically for information about either legos or toy blocks will
click off your page if they don't see the direct connection to the
exact topic for which they were searching.
Instead, you will want to setup a page centered around legos and a
page centered around toy blocks. On each page, you will want to
communicate the specific benefits to joining the list for each of
those groups of visitors.
Going one step further, in addition to planning your landing page
theme, if you are creating a landing page for a newsletter, you may
also want to segment your list, so you can send information
specifically about legos to those who request it – and information
about blocks to those who request it.
Stay tuned for Part 5.
Click here to read Part 3
Tags: landing+pages tips+for+building+landing+pages landing+page+seo
planning your landing page theme. How you select your theme,
of course, will all depend on how you plan to generate traffic.
If you decide to generate traffic through search engine
optimization, planning your landing page theme will entail
finding phrases within your niche which have a high demand
(aggregate search value) and a low supply (small amount of
competing sites) and then creating multiple landing pages,
each which is optimized around a different phrase.
If, on the other hand, you decide to generate traffic through pay
per click (PPC) programs, such as Adwords, planning your landing
page theme will again entail tuning a number of different pages to
fit the keywords you are purchasing.
This is actually where most people fail when they create a landing
page: they don't tune it to fit a specific audience. For instance,
in the case of a squeeze page for a newsletter, they might start a
newsletter about toys, but they only create one landing page and
send all traffic to it. This is a big mistake.
Chances are, if you create a quality product or newsletter, it can
benefit a number of people. So why not communicate the exact
benefits they will derive from subscribing or buying? If, for
instance, you have a newsletter about legos and toy blocks, so you
group it under the loose heading of “toys,” a visitor who is looking
specifically for information about either legos or toy blocks will
click off your page if they don't see the direct connection to the
exact topic for which they were searching.
Instead, you will want to setup a page centered around legos and a
page centered around toy blocks. On each page, you will want to
communicate the specific benefits to joining the list for each of
those groups of visitors.
Going one step further, in addition to planning your landing page
theme, if you are creating a landing page for a newsletter, you may
also want to segment your list, so you can send information
specifically about legos to those who request it – and information
about blocks to those who request it.
Stay tuned for Part 5.
Click here to read Part 3
Tags: landing+pages tips+for+building+landing+pages landing+page+seo
Wednesday, April 9, 2008
Landing Page Tips Part 3: What You Need Before Getting Started
Before you get started building your landing page, you will need
a number of things to:
1. Make your offer actually have a point, and
2. Facilitate the creation of your landing page
One thing you absolutely must have before you get started is
an autoresponder. Without any autoresponder, you are tossing
potential bags of money in the garbage. Rather than creating a
relationship with customers and potential customers – and giving
yourself the opportunity to attempt future upsales -- you're
allowing them to leave and never return.
The only autoresponder I've been using for years is
Getresponse.
It works very well for me. Check it out.
In addition to an autoresponder, you will need to have an actual
offer that people want to buy. You may want to develop a product,
such as an ebook or a piece of software. If you don't have the
skills to do either, you can always hire a professional to do it
for you through elance.com or guru.com. You will then either
want to sell this product and attempt to get subscribers from your
thank you page – or you will want to get subscribers by offering
the product for free.
Another thing you absolutely must have before you get started is
a check out service. You may want to consider Google Check Out,
Paypal, a Shopping Cart Service, Click Bank, Sale Flurry, or
2 Check Out. All of these services will allow you to make
transactions quickly.
One other thing you must have before you get started is a set of
graphics, which usually includes a graphic header, a check out
button, background wallpaper, and a decent picture of yourself.
You can probably provide the picture of yourself, but you might
want to hire a professional to do the rest.
You will also need before you can get started on your landing page
is some way in which to create a realistic signature.
http://www.vletter.com is probably your best bet; but, if you're
on a budget, you may want to opt for simply using a wordprocessing
program.
Stay tuned for Part 4.
Click here to read Part 2
Tags: landing+pages tips+for+building+landing+pages landing+page+seo
a number of things to:
1. Make your offer actually have a point, and
2. Facilitate the creation of your landing page
One thing you absolutely must have before you get started is
an autoresponder. Without any autoresponder, you are tossing
potential bags of money in the garbage. Rather than creating a
relationship with customers and potential customers – and giving
yourself the opportunity to attempt future upsales -- you're
allowing them to leave and never return.
The only autoresponder I've been using for years is
Getresponse.
It works very well for me. Check it out.
In addition to an autoresponder, you will need to have an actual
offer that people want to buy. You may want to develop a product,
such as an ebook or a piece of software. If you don't have the
skills to do either, you can always hire a professional to do it
for you through elance.com or guru.com. You will then either
want to sell this product and attempt to get subscribers from your
thank you page – or you will want to get subscribers by offering
the product for free.
Another thing you absolutely must have before you get started is
a check out service. You may want to consider Google Check Out,
Paypal, a Shopping Cart Service, Click Bank, Sale Flurry, or
2 Check Out. All of these services will allow you to make
transactions quickly.
One other thing you must have before you get started is a set of
graphics, which usually includes a graphic header, a check out
button, background wallpaper, and a decent picture of yourself.
You can probably provide the picture of yourself, but you might
want to hire a professional to do the rest.
You will also need before you can get started on your landing page
is some way in which to create a realistic signature.
http://www.vletter.com is probably your best bet; but, if you're
on a budget, you may want to opt for simply using a wordprocessing
program.
Stay tuned for Part 4.
Click here to read Part 2
Tags: landing+pages tips+for+building+landing+pages landing+page+seo
Landing Page Tips Part 2: The Landing Page System
The landing page system provides a uniquely powerful system
through which you can derive profits from multiple streams.
I'll briefly discuss some of the different streams – and how you
can manipulate them.
Let's start with the landing page itself: all traffic is sent to the
landing page. From there, it will have a number of options,
depending on what you have given them. Many marketers suggest
that your landing page should always be an opt-in form. Others
will suggest that it should simply be a salespage.
Whether it's a free newsletter or a product for sale, the landing
page system you create should include a “one time offer” or
"oto" which will compel them to take action – subscribe, buy, etc.
Once they subscribe or buy, the landing page system you create
should then re-route them to a thank you page, which opens up
more means through which you can upsell. One quick way to
upsell is to simply include advertisements on your thank you page
for related affiliate products or for your own products. Here, again,
you will want to give them a one-time offer.
Also, if you haven't yet asked them to join your mailing list, this
is where you should do it – on your thank you page. Once they
opt-in to your list, you now have a whole new options you can
use in conjunction with the landing page system to generate
revenue.
One such option is selling ad space in your newsletter or ezine.
The more people you have reading your newsletter, the more you
can generally charge for adspace; however, you will want to avoid
overselling to your list to ensure your advertisers actually make
money.
Your next option is to endorse a product as an affiliate. You can
tell your subscribers how someone has just created a brilliant
product – and you can offer it to your subscribers through an
affiliate link. You may even want to use other products you have
has bonuses to give them something extra.
The last and most profitable way in which you can generate revenue
through your newsletter is by creating and selling your own products
to them.
It is important to note that you don't have to use all of these
means to generate revenue; however, the more you use, the more you
earn in general.
Stay tuned for Part 3.
Click here to read Part 1
Tags: landing+pages tips+for+building+landing+pages landing+page+seo
through which you can derive profits from multiple streams.
I'll briefly discuss some of the different streams – and how you
can manipulate them.
Let's start with the landing page itself: all traffic is sent to the
landing page. From there, it will have a number of options,
depending on what you have given them. Many marketers suggest
that your landing page should always be an opt-in form. Others
will suggest that it should simply be a salespage.
Whether it's a free newsletter or a product for sale, the landing
page system you create should include a “one time offer” or
"oto" which will compel them to take action – subscribe, buy, etc.
Once they subscribe or buy, the landing page system you create
should then re-route them to a thank you page, which opens up
more means through which you can upsell. One quick way to
upsell is to simply include advertisements on your thank you page
for related affiliate products or for your own products. Here, again,
you will want to give them a one-time offer.
Also, if you haven't yet asked them to join your mailing list, this
is where you should do it – on your thank you page. Once they
opt-in to your list, you now have a whole new options you can
use in conjunction with the landing page system to generate
revenue.
One such option is selling ad space in your newsletter or ezine.
The more people you have reading your newsletter, the more you
can generally charge for adspace; however, you will want to avoid
overselling to your list to ensure your advertisers actually make
money.
Your next option is to endorse a product as an affiliate. You can
tell your subscribers how someone has just created a brilliant
product – and you can offer it to your subscribers through an
affiliate link. You may even want to use other products you have
has bonuses to give them something extra.
The last and most profitable way in which you can generate revenue
through your newsletter is by creating and selling your own products
to them.
It is important to note that you don't have to use all of these
means to generate revenue; however, the more you use, the more you
earn in general.
Stay tuned for Part 3.
Click here to read Part 1
Tags: landing+pages tips+for+building+landing+pages landing+page+seo
Landing Page Tips Part 1: An Introduction to Landing Pages
This is Part 1 of a 8-part Landing Page Tips I''ll be posting
from today for your reference...
A landing page, is the page that appears when a site visitor clicks
on an advertisement or a search-engine result link. The page
usually displays content that is a logical extension of the
advertisement or link, and that is optimized to feature specific
keywords or phrases for indexing by search engines.
A landing page can do one or more of the following things:
* Get a visitor to click
* Get a visitor to purchase
* Get a visitor to grant you permission to follow up by emails,
through registration of course.
* Get a visitor to pass words to others, for example, tell a friend
* Get a visitor to give you some sort of feedback regarding your
products/services.
Before you attempt to build a successful list or create a powerful
salespage, you will want to start with a rigorous introduction to
landing pages. In stark contrast to undifferentiated, unfocused
home pages, landing pages focus specifically on capturing leads for
a newsletter or making sales for a specific product – and make no
attempt to give visitors a different option.
Another word which is used for a landing page when it functions
for the specific purpose of capturing leads is “squeeze page.”
A squeeze page is a page designed to get names and email addresses.
Usually, however, a squeeze page is usually a smaller type of
landing page, which usually has an opt-in form in sight when the
page loads.
So what is important to learn in an introduction to landing pages?
First, it is important to recognize that all successful marketers
use these. If you plan to sell a product over the Internet, you will
want to use one, too, rather than relying on sidebar opt-in forms
and unfocused pages that do not convey a single point and a single
call to action.
Another important thing you will want to take away from this
introduction to landing pages is that every landing page contains
the same parts and is focused on a SINGLE goal – getting the
visitor to become a subscriber or buyer.
These parts are as follows:
- An opt-in form (or sales prompt),
- A brief or lengthy introduction, a picture of the list/product
owner,
- The signature of the list owner, and
- A call to action (or multiple calls to action).
Determining which model will work best for you can simply only be
done through testing. While many boast a conversion and attribute
it to the shortness of their introduction (many will be one short
paragraph), otherwise will boast a high conversion rate because they
use lengthy, thorough, and compelling copy.
Stay tuned for Part 2.
Tags: landing+pages tips+for+building+landing+pages landing+page+seo
from today for your reference...
A landing page, is the page that appears when a site visitor clicks
on an advertisement or a search-engine result link. The page
usually displays content that is a logical extension of the
advertisement or link, and that is optimized to feature specific
keywords or phrases for indexing by search engines.
A landing page can do one or more of the following things:
* Get a visitor to click
* Get a visitor to purchase
* Get a visitor to grant you permission to follow up by emails,
through registration of course.
* Get a visitor to pass words to others, for example, tell a friend
* Get a visitor to give you some sort of feedback regarding your
products/services.
Before you attempt to build a successful list or create a powerful
salespage, you will want to start with a rigorous introduction to
landing pages. In stark contrast to undifferentiated, unfocused
home pages, landing pages focus specifically on capturing leads for
a newsletter or making sales for a specific product – and make no
attempt to give visitors a different option.
Another word which is used for a landing page when it functions
for the specific purpose of capturing leads is “squeeze page.”
A squeeze page is a page designed to get names and email addresses.
Usually, however, a squeeze page is usually a smaller type of
landing page, which usually has an opt-in form in sight when the
page loads.
So what is important to learn in an introduction to landing pages?
First, it is important to recognize that all successful marketers
use these. If you plan to sell a product over the Internet, you will
want to use one, too, rather than relying on sidebar opt-in forms
and unfocused pages that do not convey a single point and a single
call to action.
Another important thing you will want to take away from this
introduction to landing pages is that every landing page contains
the same parts and is focused on a SINGLE goal – getting the
visitor to become a subscriber or buyer.
These parts are as follows:
- An opt-in form (or sales prompt),
- A brief or lengthy introduction, a picture of the list/product
owner,
- The signature of the list owner, and
- A call to action (or multiple calls to action).
Determining which model will work best for you can simply only be
done through testing. While many boast a conversion and attribute
it to the shortness of their introduction (many will be one short
paragraph), otherwise will boast a high conversion rate because they
use lengthy, thorough, and compelling copy.
Stay tuned for Part 2.
Tags: landing+pages tips+for+building+landing+pages landing+page+seo
Monday, April 7, 2008
Derek Gehl of IMC to launch new product "BeBiz" on April 24, 2008
All along I'm aware that more new products are in the design
and development pipeline at The Internet Marketing Center
for release in 2008/2009...
Info Biz Creator was launched on Jan 24, 2008. I expect the
next one to come around June/July. Well, I was wrong in my
earlier assumption!
Another new product launch from IMC has been scheduled for
April 24, 2008...
It's called BeBiz a.k.a. "Xtreme Challenge"...
Apparently Derek Gehl (CEO of IMC) received a very long and
angry email from a blog reader claiming he had "lost touch"
with his customer base.
Here's just some of the stuff he wrote...
Hence, the birth of "BeBiz"...
What is BeBiz?
It is an easy-to-use wizard driven system that guides you every
step of the way as you create your own Internet business; from
finding profitable markets to creating a winning sales letter to
taking your first orders.
The BeBiz system holds your hand through the entire experience
with guides and tutorials so nothing slows you down in creating
a profitable online business.
* Uncover profitable niche markets easier and faster than
ever before
* Write winning salescopy that generates sales!
* Create your own professional sales page
* Install a simple payment system
* Build an invaluable mailing list
* And more...
A series of the complete video course will be released over a 4-day
period: April 21-24th.
These videos will be available for viewing FREE, but will only be
made available to people who pre-sign up for the notification list
between now and April 21.
To reserve your place for the Xtreme Challenge video:
Click Here.
Tags: BeBiz BeBiz+Launch Xtreme-Challenge+Video Derek+Gehl IMC
and development pipeline at The Internet Marketing Center
for release in 2008/2009...
Info Biz Creator was launched on Jan 24, 2008. I expect the
next one to come around June/July. Well, I was wrong in my
earlier assumption!
Another new product launch from IMC has been scheduled for
April 24, 2008...
It's called BeBiz a.k.a. "Xtreme Challenge"...
Apparently Derek Gehl (CEO of IMC) received a very long and
angry email from a blog reader claiming he had "lost touch"
with his customer base.
Here's just some of the stuff he wrote...
- "Oh, sure you can help us build a money-making business
in just a matter of DAYS, Mr. Bigshot CEO!!! Easy for you
to say!
You've been working in this industry for years and your
company makes millions of dollars. How could you possibly
understand what it's like for us newbies just starting out?!"
Hence, the birth of "BeBiz"...
What is BeBiz?
It is an easy-to-use wizard driven system that guides you every
step of the way as you create your own Internet business; from
finding profitable markets to creating a winning sales letter to
taking your first orders.
The BeBiz system holds your hand through the entire experience
with guides and tutorials so nothing slows you down in creating
a profitable online business.
* Uncover profitable niche markets easier and faster than
ever before
* Write winning salescopy that generates sales!
* Create your own professional sales page
* Install a simple payment system
* Build an invaluable mailing list
* And more...
A series of the complete video course will be released over a 4-day
period: April 21-24th.
These videos will be available for viewing FREE, but will only be
made available to people who pre-sign up for the notification list
between now and April 21.
To reserve your place for the Xtreme Challenge video:
Click Here.
Tags: BeBiz BeBiz+Launch Xtreme-Challenge+Video Derek+Gehl IMC
Thursday, April 3, 2008
Butterfly Reports : Put Your Viral Marketing and List Building On Steroids
This is incredible news. Mike Filsaime and Rod Beckwith have
launched Butterfly Reports and the early feedback is nothing
short of stellar. Why?
Butterfly Reports will soon be THE premier content directory,
filled with reports that you get to download, brand with your
affiliate links, and give away to your subscribers, members,
customers: you name it.
Right now, it's one of a kind. I don't know of ANY other site
that gives away as much free High Quality content as Butterfly
Reports.
And not only can you get these reports for free - you can also
contribute your OWN original reports to the directory for others
to download and give away.
When I saw "Free High Quality Reports", my first thought
was "Yeah, sure. Free AND High Quality!"
But I joined. Why not - it's free.
I joined with healthy skepticism. I am usually pretty critical
of the free content you find out there.
However, I soon found my skepticism melting away. In fact,
I was quite pleasantly surprised by what I found.
First, I have to say that this site is pretty ingenious when you
think about it. Branded, high quality reports you get to give
away - and make money from.
When I actually checkout out a few of the reports, I found
that they were much more than just "thrown together trash".
In fact, quite the opposite.
Along with the reports supplied by the staff writers of the
site, members can also contribute their own reports. As a
free member, you can contribute one of your original reports
every month.
After a while, once you have contributed a few reports, you
will see how viral this concept really is.
I've seen an increase in my traffic, as well as seen my own
credibility as an expert shoot through the roof.
My advice to you is simple...
Join. Now. Why wouldn't you?
Tags: Butterfly+Reports viral+marketing list+building Mike+Filsaime Rod+Beckwith
launched Butterfly Reports and the early feedback is nothing
short of stellar. Why?
Butterfly Reports will soon be THE premier content directory,
filled with reports that you get to download, brand with your
affiliate links, and give away to your subscribers, members,
customers: you name it.
Right now, it's one of a kind. I don't know of ANY other site
that gives away as much free High Quality content as Butterfly
Reports.
And not only can you get these reports for free - you can also
contribute your OWN original reports to the directory for others
to download and give away.
When I saw "Free High Quality Reports", my first thought
was "Yeah, sure. Free AND High Quality!"
But I joined. Why not - it's free.
I joined with healthy skepticism. I am usually pretty critical
of the free content you find out there.
However, I soon found my skepticism melting away. In fact,
I was quite pleasantly surprised by what I found.
First, I have to say that this site is pretty ingenious when you
think about it. Branded, high quality reports you get to give
away - and make money from.
When I actually checkout out a few of the reports, I found
that they were much more than just "thrown together trash".
In fact, quite the opposite.
Along with the reports supplied by the staff writers of the
site, members can also contribute their own reports. As a
free member, you can contribute one of your original reports
every month.
After a while, once you have contributed a few reports, you
will see how viral this concept really is.
I've seen an increase in my traffic, as well as seen my own
credibility as an expert shoot through the roof.
My advice to you is simple...
Join. Now. Why wouldn't you?
Tags: Butterfly+Reports viral+marketing list+building Mike+Filsaime Rod+Beckwith
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