Wednesday, April 9, 2008

Landing Page Tips Part 2: The Landing Page System

The landing page system provides a uniquely powerful system
through which you can derive profits from multiple streams.
I'll briefly discuss some of the different streams – and how you
can manipulate them.

Let's start with the landing page itself: all traffic is sent to the
landing page. From there, it will have a number of options,
depending on what you have given them. Many marketers suggest
that your landing page should always be an opt-in form. Others
will suggest that it should simply be a salespage.

Whether it's a free newsletter or a product for sale, the landing
page system you create should include a “one time offer” or
"oto" which will compel them to take action – subscribe, buy, etc.

Once they subscribe or buy, the landing page system you create
should then re-route them to a thank you page, which opens up
more means through which you can upsell. One quick way to
upsell is to simply include advertisements on your thank you page
for related affiliate products or for your own products. Here, again,
you will want to give them a one-time offer.

Also, if you haven't yet asked them to join your mailing list, this
is where you should do it – on your thank you page. Once they
opt-in to your list, you now have a whole new options you can
use in conjunction with the landing page system to generate
revenue.

One such option is selling ad space in your newsletter or ezine.
The more people you have reading your newsletter, the more you
can generally charge for adspace; however, you will want to avoid
overselling to your list to ensure your advertisers actually make
money.

Your next option is to endorse a product as an affiliate. You can
tell your subscribers how someone has just created a brilliant
product – and you can offer it to your subscribers through an
affiliate link. You may even want to use other products you have
has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue
through your newsletter is by creating and selling your own products
to them.

It is important to note that you don't have to use all of these
means to generate revenue; however, the more you use, the more you
earn in general.

Stay tuned for Part 3.
Click here to read Part 1

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