Landing Page Tips Part 1: An Introduction to Landing Pages

This is Part 1 of a 8-part Landing Page Tips I''ll be posting
from today for your reference...

A landing page, is the page that appears when a site visitor clicks
on an advertisement or a search-engine result link. The page
usually displays content that is a logical extension of the
advertisement or link, and that is optimized to feature specific
keywords or phrases for indexing by search engines.

A landing page can do one or more of the following things:

* Get a visitor to click

* Get a visitor to purchase

* Get a visitor to grant you permission to follow up by emails,
through registration of course.

* Get a visitor to pass words to others, for example, tell a friend

* Get a visitor to give you some sort of feedback regarding your
products/services.

Before you attempt to build a successful list or create a powerful
salespage, you will want to start with a rigorous introduction to
landing pages. In stark contrast to undifferentiated, unfocused
home pages, landing pages focus specifically on capturing leads for
a newsletter or making sales for a specific product – and make no
attempt to give visitors a different option.

Another word which is used for a landing page when it functions
for the specific purpose of capturing leads is “squeeze page.”
A squeeze page is a page designed to get names and email addresses.
Usually, however, a squeeze page is usually a smaller type of
landing page, which usually has an opt-in form in sight when the
page loads.

So what is important to learn in an introduction to landing pages?
First, it is important to recognize that all successful marketers
use these. If you plan to sell a product over the Internet, you will
want to use one, too, rather than relying on sidebar opt-in forms
and unfocused pages that do not convey a single point and a single
call to action.

Another important thing you will want to take away from this
introduction to landing pages is that every landing page contains
the same parts and is focused on a SINGLE goal – getting the
visitor to become a subscriber or buyer.

These parts are as follows:
- An opt-in form (or sales prompt),
- A brief or lengthy introduction, a picture of the list/product
owner,
- The signature of the list owner, and
- A call to action (or multiple calls to action).

Determining which model will work best for you can simply only be
done through testing. While many boast a conversion and attribute
it to the shortness of their introduction (many will be one short
paragraph), otherwise will boast a high conversion rate because they
use lengthy, thorough, and compelling copy.

Stay tuned for Part 2.

Tags: landing+pages tips+for+building+landing+pages landing+page+seo