Landing Page Tips Part 3: What You Need Before Getting Started

Before you get started building your landing page, you will need
a number of things to:

1. Make your offer actually have a point, and

2. Facilitate the creation of your landing page

One thing you absolutely must have before you get started is
an autoresponder. Without any autoresponder, you are tossing
potential bags of money in the garbage. Rather than creating a
relationship with customers and potential customers – and giving
yourself the opportunity to attempt future upsales -- you're
allowing them to leave and never return.

The only autoresponder I've been using for years is
Getresponse.
It works very well for me. Check it out.

In addition to an autoresponder, you will need to have an actual
offer that people want to buy. You may want to develop a product,
such as an ebook or a piece of software. If you don't have the
skills to do either, you can always hire a professional to do it
for you through elance.com or guru.com. You will then either
want to sell this product and attempt to get subscribers from your
thank you page – or you will want to get subscribers by offering
the product for free.

Another thing you absolutely must have before you get started is
a check out service. You may want to consider Google Check Out,
Paypal, a Shopping Cart Service, Click Bank, Sale Flurry, or
2 Check Out. All of these services will allow you to make
transactions quickly.

One other thing you must have before you get started is a set of
graphics, which usually includes a graphic header, a check out
button, background wallpaper, and a decent picture of yourself.
You can probably provide the picture of yourself, but you might
want to hire a professional to do the rest.

You will also need before you can get started on your landing page
is some way in which to create a realistic signature.
http://www.vletter.com is probably your best bet; but, if you're
on a budget, you may want to opt for simply using a wordprocessing
program.

Stay tuned for Part 4.
Click here to read Part 2

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