Earn $20 million in 6 minutes-Imagine that!

I thought I'd share this with you...
Got a message from Perry Marshall this morning :

Stanley, This is worth your time, even as busy as
you are today. This one's a gem.

Included in the message is a link to a YouTube video clip.
Well, when Perry says it's a gem, it is a gem.

Here's the 6-minute video:
"Mister Rogers talks to the US senate"

So, what does it teach us?
Back in 1969, the Corporation for Public Broadcasting
(CPB) was in danger of getting their funding cut in half by
President Nixon because of war costs.
So CPB called in Mister Rogers to testify before the Senate
chaired by John O. Pastore.
In this video clip, Mister Rogers delivered an emotional 6-minute
pitch. You can see the effect he had on John O. Pastore who
was notoriously gruff and impatient.
His 6 minutes had convinced the Senate to change its earlier
decision--and it meant $20 million for CPB!
He succeeded NOT because of his well-written message but
the WAY he delivered his message...
Because he was disarmingly REAL!
It's so fundamental yet so effective - and there is no reason
for us to ignore it in any of our marketing effort, be it online
or offline.

Who is Mister Rogers, by the way?
If you live in USA or Canada you'd most probably know exactly
who Mister Rogers is.
Here's a short description of him:
Known as "America's favorite neighbor, " Fred Rogers dedicated
his life to serving children through public television as creator,
composer, writer, puppeteer, and host of "Mister Rogers
Neighborhood" . He studied at the University of Pittsburgh
Graduate School of Child Development and was ordained a
Presbyterian minister, with the unique charge of working with
children and families through television. Fred Rogers' relentless
commitment to all that is best in people led to an astonishing
array of honors, from induction into the Television Hall of
Fame to the Presidential Medal of Freedom. Fred Rogers
passed away in February 2003.
Fred Rogers spent his life learning about children and families.
His honest wisdom continues to offer special reassurance and
support to parents whose children are grown, to those raising
young ones, and to children of all ages.
More about Mr. Rogers

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