Internet Mega Trends - The way I see it

These days more and more people like to use the term 'Mega
Trends' vis-a-vis Internet Business...
...Which refers to : 'Internet Mega Trends'.
Some say social networking is a mega-trend while others include
skill-based online games, blogging, video-based web technology
and a few others.
I see a different scenario....
A 'mega trend' requires two ingredients to qualify:
-The size must be 'mega' or 'huge', or 'gigantic'.
-The 'trend' MUST be something 'on-going', 'last for a long time'
or simply, 'something sustainable'.
So to me, there are only 2 TRUE internet mega trends:
1. Worldwide Broadband Internet-It fuels the growth
of the Internet as you can see from the roll out of the
third-generation wireless networks and DSL in the early 21st
century. This trend will continue to grow rapidly with the new
roll out of the forth-generation wireless broadband, which has
a speed of over 100-megabit, all set to herald the new age of
the Internet.
2. Online Advertising is the next REAL internet mega trend.
Wikipedia definition of Online Advertising:
Online advertising is a form of advertising utilizing the Internet
and World Wide Web in order to deliver marketing messages
and attract customers. Examples of online advertising include
contextual ads on search engine results pages, banner ads,
advertising networks and e-mail marketing, including e-mail
spam.
In fact online advertising has always been the No.1 factor in
determining the success of any online business since the birth
of the internet. No doubt it will continue to 'rule' the internet
world. That's what made the success of Google!
The sole purpose of advertising is to generate more sales which
produce more revenues/incomes, online or off-line.

Tags:
internet mega trends
online advertising
broadband