promote affiliate products, IF
* You've already built an opt-in email list, and
* You've already established your credibility with your
subscribers
In fact, I'm such a big believer in promoting affiliate products
through e-mail that I've written and tested many different
e-mail campaigns over the past few years.
The key to successful e-mail content is to imagine that you
are writing the letter to one friend, rather than a large group
of customers who are all strangers to you. Writing with a
single person in mind will help you avoid writing that's
too stiff and formal, and make sure your claims are not
overstated.
Here are seven simple steps to write effective content for
e-mail promotions :
1. Keep it personal: Write your letter as though you were
sending it to a close personal friend. This is one of the best
ways to guarantee that you avoid any exaggeration or hype
that will scare away interested potential customers.
2. Tell them "Why": If you believe that you’re recommending
a good product that your readers will benefit from, tell them.
Be specific about why you think it’s such a great product and
how they stand to benefit from checking it out!
3. Be honest and real: If you’ve had personal experience with
the product, then let your customers and subscribers know
how you’ve personally benefited from it. Results speak for
themselves.
4. Be knowledgeable: If you don’t have personal experience
using the product, familiarize yourself with it by taking a few
minutes to read the product information. Think about how it
will benefit your customers and subscribers, and express
this in your letter.
5. Keep it short: An effective e-mail shouldn’t be any more
than a page and a half. Remember that your job is to get the
reader to click through your affiliate link to the product
information page with full details.
6. Keep it simple: Don't fall into the trap of trying to fill
your letter with big words and complicated sentences to
make it sound more 'official'. That kind of language is a
surefire way to turn people off. Think about what you want
to say in your letter, then imagine that you're sitting down
with a friend and telling them these things in a casual
conversation. That's the tone you want to capture.
7. Test it! Before you e-mail the letter to your entire opt-in
e-mail list, consider e-mailing it to a test group to gauge the
response. If the results aren't what you hoped, you can
always go back and 'tweak' it before you send it out to
everyone.
New to email marketing ? Or, your email marketing effort
isn't really paying you well? Perhaps you ought to take a
look at our Email Secrets to discover how the professionals
are doing it !
Tags :
Email Marketing
affiliate marketing
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