Wednesday, August 29, 2007

Psychological Desires in Affiliate Marketing

Have you ever tried inserting some psychological desires
into your affiliate marketing campaigns to see if they help
to improve sales conversions?
"Campaigns" can be :
-When you write or prepare your ads
-Writing your articles if you use Article Marketing
-Creating your affiliate sales pages or websites
-Writing your newsletters for Email Marketing

I've been testing all of them over the past 18 months and
actually seen some significant improvement in my affiliate
sales, especially in my Email Marketing campaigns!

Here are a few tips :
1. Make your ordering instructions simple and easy to
understand - because most people want life to be easier.
2. People want to feel secure and safe. So, be sure to tell
your prospects that you have secure ordering system and
a privacy policy.
3. Use "invest in your product" instead of "buy your product".
Most people like the idea of "investing in their future".
4. Peple are curious about a lot of things. You can use words
like "Secret" or "Confidential" in your ads or writings.
5. Most people want the latest and newest things in life.
You may use words and phrases in your ad copy like "New",
"Just Released", etc.
6. Most people want to solve their problems. Tell your
prospects what problems they have and how your product
can solve them.
7. Most people want to get over obstacles so they can
achieve their goals. Tell your prospects which goals they'll
achieve by ordering your product.
8.Give surprises because it's a change of pace from routine.
Tell your prospects that they'll get a surprise free bonus
from the order.

Quote of the Day:
"There are two ways of meeting difficulties: you alter
the difficulties or you alter yourself meeting them."
-Phyllis Bottome

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