Driving traffic to your landing page – it sounds easy,
doesn't it? Well, it's not. And no matter how great your
landing page is, it wont matter if no one ever reads it.
Furthermore, if everyone in the world other than your
target audience reads it, it also wont matter. This is
why you need to find media through which you can drive
targeted visitors to your landing page.
One way in which you can drive traffic to your landing
page is through natural search engine optimization.
This is the slowest process, but it is also one of the
best ways to ensure a continually-increasing stream of
traffic over time.
Generating natural search engine traffic generally entails
getting links to your site. While reciprocal linking was
once the best strategy, experts now believe that major
search engines are devaluing reciprocal links in favor of
one-way links and triangular links (which search engines
can't really detect).
Another way in which to get natural search engine traffic
is by optimization your website for certain keyphrases.
You can do this by creating pages that specifically focus
on one keyword on your given niche. You can then set the
page extension to that keyword and optimize the content
at a 1.5% density for that keyword. You will also want to
use it in header and title tags.
Now, in addition building natural search engine traffic,
you will want to consider using pay per click advertising.
You can do this by opening an account with Google Adwords.
As mentioned earlier, successful Google Adwords campaigns
do two things: they group keywords into multiple, small,
related groups – and they send leads to multiple, tweaked
landing pages.
This means you will have to start with some careful
keyword research; and you will then have to alter your
landing pages to match that research.
These are some of the most commonly used tools for driving
traffic to a landing page; however, they are not always
the most effective.
So far, I've discussed driving traffic to your landing
page using pay per click advertisement and natural search
engine optimization. Now, both of those methods can be
effective, but they both usually have rather high
barriers to entry and require a lot of work.
Luckily, you do have another option: human connections.
And this is where most Internet marketers fail.
They don't realize the power of human connections because
they are so caught up in the idea of making transactions
and collecting massive checks without having to deal with
customers and clients.
One quick way to get traffic through human connections
is a joint venture (JV). You can enter into a joint
venture by compiling a list of possible “partners” --
or people who might be able to assist you in some
mutually-beneficial way. This list might include other
list owners in your niche, site owners in your niche,
and experts.
There's only one important thing you should keep in mind
when contacting joint venture partners – and that is to
make it as quick, easy, and beneficial for them as possible.
If they have no incentive for doing it, they probably wont
even reply to you. And if it isn't easy, they'll accept
other joint venture offers over yours.
Another way in which you can drive traffic to your landing
page is through blog and forum posting; however, it is
important that you do not spam, as many businesses do.
Instead, actually participate on the forum, provide people
with something of value; and, after a while, post your
product in your signature – and try to network with people
on the forum who work in similar fields.
Your approach to blog posting should be similar. Include
a signature file that links back to your landing page,
but don't spam. Instead, post useful comments.
This is not only more ethical, but it is plainly more
effective. Spam gets deleted. Good comments get praised,
inducing people to follow your link and check out your
products.
Part 7 to follow...
Click here to read Part 5
Tags: landing+pages tips+for+building+landing+pages landing+page+seo
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