There are three major ways in which you can maximize your
landing page conversion rate. All landing pages created by
professionals usually include these three elements:
First: Through personalization - This is usually done
1. By providing a photo of yourself
2. By adding your signature to the bottom of your landing page.
This radically increases visitors' trust. Most people who resist
buying products online do so because they're weary of getting
scammed by a faceless liar, who wont be around when they
need help or when they need to return the product.
By adding your picture and signature, you can gain visitors'
trust.
Second: By using black text or a white layout.
Regardless of what anyone tells you, this is one of the easiest
ways in which to make your page look professional, rather
than pathetic or desperate.
Third: By offering something for free. This is generally what
you will do if you're using a squeeze page to generate leads -
you'll offer a free report or five-day course – and then use that
to generate leads, which you will later upsell or generate revenue
from via affiliate sales.
Why is this technique so effective?
Quite simply because it allows them to judge your work and ideas
before they actually have to pay for them. Additionally, it builds
trust.
In addition to the above three general ways in which to increase
your conversion rate, you should always guarantee a product.
If you sell through Click Bank, you actually won't have a choice.
But if you're using Paypal or some other check out program,
you will want to make sure you clearly state that customers
can return your product for any reason within a given period of
time after the purchase.
Follow all of these steps and you will significantly increase your
landing page conversion rate.
Stay tuned for Part 8.
Click here to read Part 6
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